Radio
Why Stingray is giving away $15 million in local advertising
SVP of revenue Scott Broderick says its advertising program comes with no strings attached and is a gesture of good faith to help advertisers in the long run.
Auto ads up on radio, financial services decrease: Media Monitors
As provincial governments gradually decrease their buys, some categories are ramping up while others continue to shrink.
Provincial government starts to slow its radio buy
In Toronto, many categories are spending more, but in Montreal, they’re pulling back.
Government continues to spend big on radio
The Ontario Government purchased nearly 10,000 radio ads in Toronto this month. Meanwhile, retail rises in Toronto and restaurants increase in Montreal.
Finance, government go big on radio
Most of the categories in Toronto invested more in radio, but Montreal saw mixed results.
Will radio audiences stick around after the crisis?
Plus, even as audiences surge, lack of ad support continues to be an issue.
Ontario government doubles radio buy: Media Monitors
Other big increases came from the likes of Ford and CIBC.
How iHeartRadio is tuning into a new strategy
Between celebrity storytime and curated positivity playlists, Rob Farina says it’s accelerated the brand’s ability to grow its footprint.
Radio audiences are buoyant, and so are sales
Beyond news, Canadians are looking to escape through rock and country music – and advertisers are responding in kind.
Provincial campaigns go big on radio: Media Monitors
Meanwhile, the auto category has continued to advertise unabated.
Many brands are still spending on media. Here’s how they’re changing it up
Agency and brand leaders share what considerations are being made, where spend is going and which campaigns they’re taking out of rotation.
Auto advertising propels the radio market: Media Monitors
Governments also upped their radio spend as part of their COVID-19 awareness efforts.
Lotto Max replaces Tims at the top: Media Monitors
Most of last week’s top-five buyers purchased fewer spots on the air.
Tims takes Toronto and Montreal: Media Monitors
The QSR also says it’s leaning into radio and digital to get the message out regarding changes to its Roll Up The Rim promotion.
Holiday music works in some markets, but talk tops Toronto: PPM
Bray & Partners’ David Bray takes a look at the shake-ups and shifts in the five radio PPM markets.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
