Radio
Ford Lincoln buys the top: Media Monitors
The car co bought the most radio advertising time in Toronto for the week of Jan. 11 to 17.
Are seniors likely to cut the cable cord?
An MTM report shows how this non-digitally native Anglophone Canadian demo has responded to technology in its media consumption.
Big data: What the Corus-Shaw merger might mean
Industry insiders discuss the necessity of the deal and its potential impact on access to research, insights and data.
Cogeco moves beyond cable
A brand overhaul has resulted in a new moniker for the company, as it aims to reinvent itself.
Brand Grow looks to cultivate new agency model
Brandon Grosvenor says his new company embodies a model better tailored to today’s complex marketing environment.
Toronto Boat Show buys top spot: Media Monitors
The consumer show had the most advertising in Toronto for the week of Jan. 4 to 10.
Ford Lincoln wins the week: Media Monitors
The car company bought the most advertising for the week of Dec. 28 to Jan. 3 according to the latest Media Monitors report.
Canadian Tire buys the top: Media Monitors
The retailer bought the most radio advertising in Toronto and Montreal for the week of Dec. 21 to 27.
World Juniors back on TSN
Coverage of the hockey tournament kicks off on Boxing Day.
Bell Mobility buys the week: Media Monitors
The company had the most radio advertising in Toronto for the week of Dec. 14 to 20.
Reach millennials through traditional media: Numeris
The measurement body’s latest white paper shows that 65% of millennials avoid advertising on the internet.
Bell Mobility buys the week: Media Monitors
The cellular company bought the most radio advertising in Toronto for the week of Dec. 7 to 13.
Charting the evolution of Canadian news consumption
Ken Goldstein’s Communications Management looks at Statistics Canada data to see how Canadian consumption of news has evolved historically.
Numeris overview: New PPM ratings
Bray and Partners president David Bray breaks down which radio stations are on top in Toronto, Montreal, Edmonton, Calgary and Vancouver.
CBC/Radio-Canada restructures media solutions division
The pubcaster has reorganized with an aim to give clients (and agencies) a more efficient experience. (Updated)
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Spotted! Warner Bros. rolls out bloody stunt for new Final Destination
- CMDC launches new campaign to champion local media
- Is GroupM being dismantled? Reports point to rebrand and restructuring
