Radio
Virgin Mobile takes the week: Media Monitors
The telecommunications company bought the most radio advertising in Montreal and Toronto for Nov. 30 to Dec. 6.
How media was consumed in 2015: report
Mobile and internet ad revenue is underdeveloped and 40% of internet time remains buried according to IAB Canada’s 2015 Canadian Media Usage Trends Report.
She’s got some lady balls
Pollin8’s Lauren Richards is using insights from her personal experience to help direct Ovarian Cancer Canada’s first major national campaign.
Bell Mobility buys the top: Media Monitors
The company joined the list at #1 in Toronto for the week of Nov. 23 to 29.
Online news gains ground: MTM
How news consumption is changing for Canadians, and where newspapers fit into the equation.
Sport Chek buys the top: Media Monitors
The company had the most advertising in Toronto for the week of Nov. 16 to 22.
Buick buys the top: Media Monitors
The car co bought the most radio advertising in Toronto for the week of Nov. 9 to 15.
Buick buys the top: Media Monitors
The car co bought the most radio advertising in Toronto for the week of Nov. 2 to 8.
CRTC, NFB’s French-market discoverability event
The two organizations are co-hosting the second round of the pre-discoverability summit focusing on the French-language content market.
Bell Media reports Q3 revenue growth
Despite increased operating costs, Bell Media posted a revenue jump driven by higher advertising and subscriber revenues.
CRTC, NFB to host pre-Discoverability Summit event
The organizations have teamed up to present the first in a series of pre-Summit events.
Ford Lincoln buys the top: Media Monitors
The car co had the most radio advertising in Toronto for the week of Oct. 26 to Nov. 1.
Danier warms up its winter media plan
The Toronto-based clothier has launched its biggest multi-media campaign with an eye to changing its image as just a leather brand.
Shop The Neighbourhood brings back familiar faces
The Yellow Pages group enters its third year of partnering with Bell Media on an all-Canada cross-platform buy.
Conventional TV ad revenue dips in 2014: CRTC
Time spent watching TV and listening to radio stations also dropped slightly, while viewing of online video went up, according to the report.
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Spotted! Warner Bros. rolls out bloody stunt for new Final Destination
- CMDC launches new campaign to champion local media
- Is GroupM being dismantled? Reports point to rebrand and restructuring
