Radio
Rogers buys the top: Media Monitors
The media company bought the most radio ad time in Toronto for the week of Aug. 25 to 31.
Traditional TV viewing down as digital goes up: CRTC
The results of the regulator’s annual broadcast report, with numbers pointing to more multi-platform viewing.
Rogers changes its tune in London
The company is rebranding the city’s BOBfm station to JACKfm to play more hits and broaden its appeal.
Honda buys the top: Media Monitors
The dealer association had the most radio ad time for the week of Aug. 18 to 24 in Toronto according to the latest report.
BMO takes the top: Media Monitors
The bank bought the most advertising in Toronto for the week of Aug. 11 to 17.
Regional NHL schedules take shape
TSN will broadcast 140 games on its soon-to-be-launched channels, splitting regional Leafs games with Sportsnet Ontario.
Esso buys the top: Media Monitors
The gas company had the most radio airtime in Toronto for the week of Aug. 4 to 10.
The Verdict: Wasaga Beach is for Quebecers
How a Quebec-focused agency turned a small budget and limited timeframe into a campaign that made the world’s largest freshwater beach an attractive spot for a spontaneous vacation.
RBC buys the top: Media Monitors
The bank had the most advertising airtime for the week of July 28 to Aug. 3.
Honda buys the top: Media Monitors
The car co had the most radio airtime in Toronto for the week of July 21 to 27.
Rogers’ second quarter earnings slide
Overall revenue at the wireless, cable and media giant was virtually unchanged.
Honda buys the top: Media Monitors
The dealer association bought the most airtime in Toronto for the week of July 14 to 20.
Local radio scores big with the Senators
TSN 1200 is partnering with Unique FM to broadcast the Ottawa games in French for the next three years.
102.1 The Edge puts emphasis on evolution
The Corus-owned station is bringing back Alan Cross as part of an ongoing effort to better target music lovers and grow share in its market.
Radio ad buys missing the targeting mark
David Bray, president at Bray & Partners talks ad buying trends for the first six months of 2014, and the top brands and categories placing spots so far this year.
