Radio
Industry reacts to BCE/Astral deal
Sunni Boot, Bruce Neve, Shelley Smit and Michael Neale weigh in on the implications of the $3.4 billion deal getting the green light from the CRTC.
BCE announces next steps following approval of Astral takeover
Bell Media will add eight Astral pay and specialty TV services to its roster, including HBO Canada and Canal Vie, as well as 77 radio stations like NRJ and Virgin Radio.
Pizza Pizza buys top spot: Media Monitors
The QSR purchased the most radio airtime in Toronto for the week of June 17 to 23.
CRTC approves BCE’s blockbuster Astral Media takeover
The regulatory decision follows the phone giant easing concerns about competition after an earlier bid to acquire the Canadian media group was rejected.
Bell Media renews TV deal for World Juniors hockey tournament
TSN and RDS have secured multi-platform rights to the annual holiday season tournament for the next 10 years.
CRTC: radio revenues up slightly in 2012
FM stations accounted for the majority of radio revenues in Canada, earning $1.31 for the year ended Aug. 31, 2012 compared to $1.3 billion in 2011.
TSN showcases the CFL’s big stars
The Bell-owned property is promoting football’s return with the “You Need to see these Guys Play” campaign, featuring TV spots and OOH buys.
McDonald’s buys top spot: Media Monitors
The QSR bought the most ad air time in Toronto and Montreal, for the week of June 3 to 9.
Molson launches a cider
The brand has kicked off promotions for its Molson Canadian Cider, asking consumers to “Change it Up” and try the new offering.
MuchMusic goes digital to promote MMVAs
The Bell-owned property is leveraging YouTube and the popularity of co-host Psy to promote the upcoming awards show.
Astral kicks off a gruesome campaign
The media company is promoting the Series+ mystery show Crimes Majeures with radio spots that feature grisly murders.
BBM Overview: New PPM ratings
Bray & Partners president David Bray breaks down which radio stations are on top in Toronto, Vancouver, Edmonton, Montreal and Calgary.
ING Direct buys big: Media Monitors
The financial institution bought the most airtime in Toronto, with Just for Laughs purchasing the most in Montreal for the week of May 27 to June 2.
Rogers execs on why they’re serious about comedy
Jack Tomik and Malcolm Dunlop talk new ad options, building brands and going after comedy-loving younger demos.
Steam Whistle channels Willy Wonka
The Toronto craft brewer is giving consumers the chance to find a golden bottle opener with its first OOH campaign in recent years.
