Radio
Sears Canada launches rebrand for the holidays
The retailer’s CEO tells MiC about how it plans to reach a younger demographic with its new multi-platform campaign.
Rogers speeds up the tempo
For its holiday campaign, the media company is running a string of radio ad inventory to create a single, shortened commercial break.
Future Shop steps up its festive game
Acknowledging that price is a major factor during the holiday shopping period, the retailer has focused its latest advertising on beating competitor costs.
Taking the pulse of the radio industry: Study
Lauren Richards and the Canadian Association of Radio Broadcasters measure the effectiveness of the audio medium.
CBS expands its mandate
To fill a void left by the Radio Marketing Bureau, the organization has re-engineered its website and is providing detailed info on each radio station in Canada.
Shaw kicks off its rebranding campaign
The telco introduced two spokes-bots, a new logo and tagline to build love for the brand.
Honda Dealer Association takes top spot: Media Monitors
The auto association made Toronto’s largest radio purchase, while Canadian Tire was tops in Montreal for the week of Oct. 22 to 28.
BCE posts lower Q3 results, despite ad bonus from London Olympics
The Bell Media division received an ad sales bonus from airing the Olympics, even as TV, radio and digital continues to be impacted by a soft ad market.
RBC stays the course: Media Monitors
The bank continues to make the largest radio airtime purchase in both Toronto and Montreal for the week of Oct. 15 to 21.
Samsung Psy(chs) up Canadians
The electronics company will debut the new Galaxy Note II smartphone next week with a free concert by the internet superstar.
CBC/Radio-Canada to cut $28.4M to deal with loss of LPIF
The pubcaster will cancel plans for four new local CBC radio stations, as well as cut from network schedules, communications and promotional budgets.
Rogers quarterly earnings up, despite soft ad market
The company’s media group saw a continued softening in the ad market in its third quarter report.
CBS promotes radio’s benefits
Radio ups likelihood of brand awareness when integrated into a multiplatform campaign, says Canadian Broadcast Sales.
Bell Canada slams CRTC for ignoring market realities
In a formal appeal to the feds regarding the Astral decision, the phone giant said the regulator relied on a 1978 working paper when making its decision on the deal.
It’s official: BCE to appeal to feds to acquire Astral Media
The formal request to the federal cabinet will be made Monday, and follows the CRTC denying the $3.38 billion transaction in a shock decision on Thursday.
