Research
The industry’s desire to use Gen AI outpaces current adoption levels
PHD and WARC released research around AI knowledge and usage among marketers and agencies.
McDonald’s stays in the lead of TV market, Trivago moves up the rankings
Both advertisers, however, decreased their spend compared to the previous week, according to AdEase TV.
Newcomers to Canada more likely to respond to OOH: COMMB
Immigrants to Canada are more apt to download coupons or interact with a brand after seeing an ad.
Toyota leads AdEase radio ranking, Volkswagen follows
Both automakers were the most active advertisers from Aug. 19 to 25.
Half of Canadian marketers use Gen AI to create social content
A Capterra study also found the majority didn’t realize how much work still needs to go into reviewing content before publishing.
WARC predicts global ad spend to rise to over a trillion USD
The report shows that the Canadian ad market is due to grow 7.5% to CAD 23.3 billion this year.
Digging into award show audiences
Fans of the annual celebrations are also interested in hearing from luxury brands.
Newcomers prefer Connected TV over Linear: MTM report
Non-Canadian-born residents are more inclined to own mobile devices than TVs.
Brand safety and ad fraud among advertisers’ top concerns: WARC
Programmatic channels account for 70% of digital spending, underscoring the importance of placing ads next to appropriate content.
McDonald’s returns to the top of AdEase TV ranking
With 2,931 occurrences, the QSR was the most active advertiser from Aug. 12 to 18.
Rogers stays on top of AdEase radio ranking
The company increased its spend from Aug. 12 to 18, compared to the previous week.
ETS and Quebecor Out-of-Home help bus shelters touch grass
The two-year program will study the effects of green roofs and their viability on a larger scale.
Lotame launches Curation to help brands find their audience
The platform offers trusted inventory across every format, device and channel, to ensure advertisers can increase performance and efficiency.
The top 10 brands at the 2024 Olympics
AdEase shares its report on who had the largest TV presence during this year’s Games.
Bell tops AdEase TV’s most active advertiser ranking
The company ranked second in Vancouver and Toronto, fourth in Calgary and fifth in Montreal.
