Sponsorship
PEI signs on as official travel destination partner of the NHL
The multiyear agreement grants the tourism board marketing opportunities through the League’s broadcast, digital and social media channels.
NHL and partners take over Toronto for All-Star Weekend
The 2024 Hyundai NHL Fan Fair and 2024 NHL All-Star Weekend is bringing dozens of branded events and activations to the city.
Keurig to be the official coffeemaker of the NFL in Canada
The exclusive deal will extend to 2027 and includes retail marketing and advertising, as well as content and contests.
The Major League Soccer signs a new sponsor
Chevrolet will collaborate with the MLS to host events at the league’s training facilities, and will run digital ads in the stadium.
Pizza Pizza partnering with the PWHL
The pizzeria continues its long history of sponsoring professional hockey.
Skilled Trades College of Canada promotes construction industry via the UFC
The STC is now a sponsor of the UFC and will host viewing parties, as well as in-venue booths, to get viewers interested in the trades.
The CHL secures Montana’s BBQ & Bar as a sponsor
In partnership with Genuine Retail Media, the restaurant chain will place ads in arenas and run TV spots around the games.
Tylenol is the latest brand to sign with NHL in Canada
The new deal makes Tylenol the official pain, cold and flu symptom pain relief partner of the NHL in Canada.
Re/Max becomes PWHL’s first official realtor
The real estate company has acquired marketing rights to the league and will run ads on select PWHL partner broadcasters and in playing fields in 2024.
Harvey’s signs on as title sponsor of TSN’s SC with Jay Onrait
The sponsorship includes in-show integration, set decor, digital and social media executions.
SiriusXM Canada ups its game with the Raptors
The company is the NBA team’s new official music and audio streaming partner with the goal of building out its younger subscriber base and reach with NBA-loving listeners.
Spotted! Dior decks the Distillery’s halls
The luxury brand’s second annual activation in the Toronto destination sees it up the glitz factor with a 56-foot, carousal-bedecked tree.
Rona moves back into TV with new series
Le Grand chantier Rona marks a return to Quebec screens for the home retailer after its seven-season Ma Maison Rona from 2004.
How Tangerine aims to become the ‘bank of basketball’
CMO Natalie Jones discusses how the company revamped its Bank Shot contest on and off the court at Raptors games.
Will TKO’s merger of UFC and WWE be a smackdown for advertisers?
Media leaders suggest that bringing the two major brands together is a strong and strategic move that will allow both to bring out the best in each other.
