Sponsorship
Re/Max becomes PWHL’s first official realtor
The real estate company has acquired marketing rights to the league and will run ads on select PWHL partner broadcasters and in playing fields in 2024.
Harvey’s signs on as title sponsor of TSN’s SC with Jay Onrait
The sponsorship includes in-show integration, set decor, digital and social media executions.
SiriusXM Canada ups its game with the Raptors
The company is the NBA team’s new official music and audio streaming partner with the goal of building out its younger subscriber base and reach with NBA-loving listeners.
Spotted! Dior decks the Distillery’s halls
The luxury brand’s second annual activation in the Toronto destination sees it up the glitz factor with a 56-foot, carousal-bedecked tree.
Rona moves back into TV with new series
Le Grand chantier Rona marks a return to Quebec screens for the home retailer after its seven-season Ma Maison Rona from 2004.
How Tangerine aims to become the ‘bank of basketball’
CMO Natalie Jones discusses how the company revamped its Bank Shot contest on and off the court at Raptors games.
Will TKO’s merger of UFC and WWE be a smackdown for advertisers?
Media leaders suggest that bringing the two major brands together is a strong and strategic move that will allow both to bring out the best in each other.
Ciroc set to ‘Roc’ Toronto Raptors’ fans this season
Diageo Canada’s Nadia Niccoli shares insights on the media plan supporting the brand’s new role as official vodka sponsor.
Live Nation Canada books in with Marriott Bonvoy
A new sponsorship deal in place gives Marriott Bonvoy exclusive rights to the category at Live Nation promoted shows and venues.
NHL live events bringing new brands into fold
Sophie Kotsopoulos, the NHL’s VP of partnership marketing, says the league has made measurement a focus as it expands sponsorship opportunities.
NBA and Clutch ink multiyear deal in Canada
Clutch “engages” its new status as official online car retailer of the NBA in Canada.
NHL rallies sponsors for fan fest ahead of Heritage Classic
Hockey season is underway and the league is building our a brand-heavy experiential festivities around the outdoor game.
Humi signs on with the Vancouver Canucks
The deal with Canucks Sports & Entertainment is the HR platform’s first professional sports sponsorship.
Mastercard opens a high-end lounge in the Scotiabank Arena
The financial brand activates its longstanding partnership with MLSE by bringing premium experiences to Maple Leafs and Raptors games.
Truly Hard Seltzer signs on as NHL sponsor in Canada
The deal will also give exposure to Moosehead’s Twisted Tea brand.
