Sponsorship
Vancouver Canucks, Rogers and Sportsnet extend partnership
The deal will see Rogers retain naming rights to its arena.
BMW and CBC take on sustainability with new TV series
The series, airing on Gem and YouTube, aims to showcase the automaker’s environmental principles.
IBM renews sponsorship with the Toronto Raptors and Maple Leafs
The company will collaborate with MLSE to create next generation digital fan experiences.
Mastercard aims to reach women small business owners
The campaign includes TV spots and digital OOH.
Digital security company ESET signs up as Calgary Flames sponsor
The partnership will be activated through brand exposure and local activations in and around the Saddledome.
Gatorade sponsors the Professional Women’s Hockey Players Association
The sports drinks partners with the association for their upcoming 2022-23 season.
Purex becomes a national NHL sponsor
The Henkel laundry brand has a number of activations in and outside of game broadcasts to reach Canadian hockey families.
Pet Valu makes Vancouver Canucks its first sports sponsorship
The partnership marks the first time the Canadian pet retailer has entered an agreement with a major sports team.
Maple Leafs and TikTok partner to bring digital helmet to fans
The activation and contest comes as the social platform renews its team sponsorship for the upcoming NHL season.
Bell and Sonnet among Occupation Double’s 31 sponsors
The collaborations are activated through customized content integrations.
Sponsors pull Hockey Canada support for upcoming season
Tim Hortons, Scotiabank, Telus and GM have all continued to pressure the organization to commit to cultural change, with Canadian Tire pulling its support permanently.
Metrolinx brings on Durham College as first station name sponsor
The new sponsorship deal will see the station take the college’s name for 10 years.
Subway is now an official partner of the NBA and the Raptors
The sponsorships will include digital content, dynamic game activations and in-restaurant experiences
Behind the Buy: Desjardins breaks through with business leaders
To reach a target with limited time and attention, media agency Glassroom layered targeted digital, OHH and TV tactics into a mass campaign.
WFGIAC renews Grand Slam of Curling sponsorship
The sponsorship gives WFGIAC several in-venue branding opportunities as well as commercial spots and targeted digital ad units.
