Sponsorship
Maple Leafs and TikTok partner to bring digital helmet to fans
The activation and contest comes as the social platform renews its team sponsorship for the upcoming NHL season.
Bell and Sonnet among Occupation Double’s 31 sponsors
The collaborations are activated through customized content integrations.
Sponsors pull Hockey Canada support for upcoming season
Tim Hortons, Scotiabank, Telus and GM have all continued to pressure the organization to commit to cultural change, with Canadian Tire pulling its support permanently.
Metrolinx brings on Durham College as first station name sponsor
The new sponsorship deal will see the station take the college’s name for 10 years.
Subway is now an official partner of the NBA and the Raptors
The sponsorships will include digital content, dynamic game activations and in-restaurant experiences
Behind the Buy: Desjardins breaks through with business leaders
To reach a target with limited time and attention, media agency Glassroom layered targeted digital, OHH and TV tactics into a mass campaign.
WFGIAC renews Grand Slam of Curling sponsorship
The sponsorship gives WFGIAC several in-venue branding opportunities as well as commercial spots and targeted digital ad units.
Indeed signs on as a Dragons’ Den sponsor
The show’s seventeenth season will also have Audible, CIRA and GoDaddy returning.
TSN, Sportsnet announce 2022-23 Raptors broadcast schedule
Google, Mary Brown’s and Subway have signed on as new sponsors for TSN’s games this season.
Dairy Farmers of Ontario sign on as Maple Leafs’ jersey sponsor
The “Milk” logo will appear on all team jerseys as DFO extends its community-focused partnership.
OSM reveals its sponsors for the next three years
Air Canada is a first-time sponsor, while BMO and Power Corporation of Canada have renewed their partnerships.
Montreal Canadiens get RBC as first jersey sponsor
The Habs are the first Canadian team to put ads on its sweater, a new sponsorship option for the upcoming NHL season.
Nextdoor sponsors Toronto FC
The partnership will be activated with events around Toronto and with signage in and around BMO Field.
Canadaland partners with Acast to attract new ad opportunities
The podcast platform will handle distribution, sales and promotion for the network’s news and culture shows.
Staples’ video series takes second year of Raptors sponsorship to the next level
The Cribs-inspired “#OfficeViews” comes with a content and paid promo.
