The X Factor gets top vote: BBM, Dec. 19 to 25, 2011
The final episode of the reality show’s first season snagged the most viewers for the week.
Corus announces ABC Spark launch date
The new youth-targeted channel will premiere in late March, following promotional programming blocks on CMT, W Net and YTV this month.
Canada Post launches media RFP
The Crown corp is looking to establish relationships with up to five media cos for its online work.
2012 forecast: Bruce Neve, CEO Starcom MediaVest Group
Challenges, predictions and plans for the year to come from the SMG topper.
Growth at Rouge Beauty
The Rouge Media Group has added a new national director to its latest venture.
IMA Outdoor gets interactive at Union Station
The company is launching a new advertising “Monster Wall” this month at the Toronto transit hub.
Citytv takes over with Alcatraz
The Rogers Media-owned network launches a multi-platform campaign for the new drama series.
Global Universal Video App gets some AirPlay
The video-streaming app, with ad and sponsorship opps, is now offering users the ability to stream content via Apple TV.
MediaCom Canada adds director of engagement planning
Travis St. Denis is joining the agency as part of its strategy and innovation team.
Canada-US World Juniors game a big draw
The New Year’s Eve match-up continued a week of over two million average viewers tuning into TSN for Team Canada games.
Tourism BC hits the slopes
The travel association is reaching out to a new target, which includes Torontonians, for its latest campaign.
Olive Media expands
The online advertising company has hired two, and promoted two to newly created leadership roles.
2012 forecast: Gaggi Media
Challenges, predictions and plans for the year to come from Gaggi Media’s Laura Gaggi and Kelly Dutton.
Telus and Hockey Canada partner for a mobile cause
The brands have collaborated to create a mobile web app experience in celebration of the 2012 IIHF World Junior Championship.
Ontario Honda Dealers tops the radio charts: Media Monitors, Dec. 19 to 25
The automotive company raced to the top in Toronto, while The Bay made a significant jump in Montreal.
