Global goes big for fall
The Shaw Media network uses “song tagging” and flash mobs to promote its new season.
Day in the Life: Peter Mears of Mediabrands
MiC takes in the media co’s annual summer party in the kick-off to this exclusive video series.
Blue Jays audiences jump in August
The Rogers Media baseball team hits a home run with adults aged 18 to 34.
Kraft shows What’s Cooking online
The food and beverage brand has launched an interactive online recipe book on its YouTube page.
Spotted! At TIFF: Globe and Mail rides in style
The publication promotes its sponsorship and style section with a decked out bus and free swag.
Garage asks consumers to get louder
The Groupe Dynamite brand promotes its denim via an online video contest targeting teenage girls.
Teehan+Lax takes AR to next level
The agency is asking media cos for application ideas on its newly created touch technology.
How the Bell/CBC Olympic partnership came together
Bell Media’s Kevin Crull, CBC’s Jeffrey Orridge and PHD’s Helena Shelton weigh in on the bid partnership.
Big Bang Theory on top: BBM Canada, Aug. 22 to Aug. 28
The CTV Evening News brought in the most average weekly viewers for the week.
Smartset’s ‘in-between’ campaign
The Canadian retailer has launched a multimedia effort targeting women in their late 20s.
Vancouverites earn most, Montrealers struggle: report
Environics Analytics data reveals how Canadians across the country are faring post-recession.
CBC, Bell Media to jointly bid for Olympic broadcast rights
The two submitting a bid to the IOC for exclusive Canadian broadcast rights to the 2014 and 2016 Games.
CBC Live brings the stars to Canadians
The broadcaster has launched an online entertainment portal with advertising opportunities for brands.
BBM Overview: PPM summer ratings
Bray & Partners president David Bray breaks down which radio stations are on top in Toronto, Vancouver, Edmonton and Calgary.
Virgin 95.3 amps up its OOH
The Vancouver radio station is using real-time RSS feed billboards that display song titles exactly when they play.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
