BlackCreek goes social
The summer music festival launches a social media campaign to expand its reach beyond concert-goers.
Wines of Ontario rebrands
Now called Wine Country Ontario, the organization was refreshed to better represent its members, says president Hillary Dawson.
Singing in NYC: Fox and NBC upfronts
Intrepid MiC blogger Helena Shelton of PHD takes us through the two networks’ presentations – and is there when The Donald says ‘no’ to a presidential run.
Shaw Media to back new shows: Williams
Global programming exec Barb Williams talks to Etan Vlessing about being “in the thick of it” in LA and building the net’s schedule with returning hits and rookie hopefuls.
NBC and Global pick up The Firm for midseason 2012
Global has signed on for 22 episodes of the John Grisham novel adaptation.
Shaw Media announces digital sales team
Digital sales, which were previously outsourced to Postmedia Network, have now been brought in-house.
Big Bang Theory takes top spot: BBM Canada, May 2 to May 8, 2011.
CTV’s The Amazing Race took second place for the week with 2.7 million viewers, but Canada’s race for Prime Minister was most-watched on Monday night.
Seneca College joins the tablet craze
The creative arts and animation school creates an iPad-focused exhibition, giving gallery-goers control over presentation of its students’ work.
ING’s ‘social media CEO’ talks savings
Peter Aceto talks about bonding with consumers where they live online at a Toronto Board of Trade event.
CTV’s King talks programming at L.A. Screenings
Etan Vlessing catches up with the CTV president of programming and sports about the acquisition frenzy to come.
It’s Do or Die time for Windows
Microsoft Windows Canada is getting the word out about its latest national marketing effort with a series of immersive TSAs in Toronto.
Big advertising is no longer best, Kay tells Future Flash
The director of brand strategy at Goodby, Silverstein and Partners urges the industry crowd to “break the tyranny of big and think small.”
OMNI launches IIFA online presence
The multicultural broadcaster is singing and dancing its way to the Indian film festival with an online media component.
Score Media acquires SportsTap
The mediaco strikes a deal with the successful sports app, looking to accelerate its growth in the US.
Telus seeks new critters
With federal elections off the table for another four years, Telus is leaping into the void with a national vote everyone can get behind.
