Newly elected government spends on radio: Media Monitors, May 2 to 8
The Government of Canada topped the charts in Montreal and placed second in Toronto, where Public Mobile held on to the #1 spot.
BitTorrent to distribute independent Aussie flick
Notes from the mediascape: The file-sharing company will make The Tunnel available to more than 100 million screens across the word via its software products.
Media Experts gets top bravery nod at Festival of Media Awards
The Canadian agency is ‘highly commended’ at this year’s awards in Switzerland, while SMG (global) takes agency and network of the year.
Video: A delectable night out with Magnum
The global ice cream brand kicks off its Canadian launch with a VIP-hosted party and mouth-watering TSA execution.
Video: Understanding the brand story at ICA Future Flash 2011
Ty Montague, founder of New York-based Co., talks to MiC about the value of storytelling.
Video: Rethinking geo at ICA Future Flash 2011
Location Based Marketing Association founder Asif Khan tells MiC about the latest in geo-marketing.
McGinko or Tupelo U? Skittles sends Tree Boy to school
Wrigley expands its Tree Boy campaign with a cross-platform promotion to get consumers talking about the candy.
Fido has Answers
The Rogers-owned wireless co launches its newest service feature, FidoAnswers, with a long-term media campaign.
On the MiC with Nick Broomfield
MiC caught up with the British consumer engagement expert ahead of his presentation on Friday at ICA’s Future Flash conference.
Running4Nabs tackles the Sahara desert
Mandrake CEO Stéfan Danis and a group of nine others are heading to the Egyptian desert with a goal of raising $100,000 for the ad industry charity.
BCE talks up CTV acquisition in latest financial results
The telco-turned-mediaco saw its TV revenue rise 7.5% in its latest quarterly report.
The Verdict: Digital magazine replicas
PHD’s Bookbinder and Media Experts’ D’Orazio lend their expert advice on ad value across print and digital editions.
Locale travels across mediums for store launch
Aldo Group employs a new multimedia strategy to open the Montreal flagship for its new brand of stores.
Dynamite blasts onto mobile market
The clothing retailer is offering fashion-conscious Canadians a discount shopping experience with its new QR code based app.
Brett Burlock leaves CTV’s development division
The exec’s departure signals a shift to program development across genre, rather than channel.
