P&G joins the iVillage community for launch
The brand is promoting Pantene, CoverGirl, Pampers and Olay through an integrated launch deal with the new website.
Apple triumphs over Google in new WPP study
The iconic brand is crowned #1 in the sixth annual BrandZ Top 100 Most Valued Global Brands, knocking Google from its four-year hold on the top spot.
Spotted! Dairy Queen takes the (record-breaking) cake
The ice cream company celebrates the 30th anniversary of its ice cream cake by going for a Guinness World Record in Toronto.
Next Media Stars: Shahnaz Mawji
This Carat strategist won the hearts of Canadians by reuniting Mattel’s Barbie and Ken in the national media spotlight.
AOL gets on the map
The portal has launched MapQuest in Canada, with Canadian-specific ad opps.
Mark’s Work Wearhouse aims younger with ‘ReStyle’
The Canadian Tire-owned retailer expands its social media strategy to a younger demographic.
Rona moves its magazine online
The renovation superstore aims to increase frequency and reach a wider audience with its online magazine.
Sico Paints brings colour to Toronto transit
The paint company breathes some fresh life into Toronto’s Yonge-Bloor station as part of its new campaign.
Hockey scores again: BBM Canada, April 25 to May 1, 2011
With the NHL Playoffs leading the charge, CBC wins three of the top five shows for the week.
CRTC bars Fuel TV from Canada
The regulator says the American action sports channel would compete too directly with Fidelity HD’s Radx.
Eye Weekly becomes The Grid
The transformation of Torstar’s weekly magazine hits readers the Toronto Star doesn’t reach, says the paper’s publisher Laas Turnbull.
CTV brings reality back to summer schedule
Bravo!’s The Borgias will air on the main net this summer, as well as a host of adventure-based reality programming.
Liquid Nutrition drinks up North American expansion
The Montreal-based beverage brand is planning to launch throughout Canada and the US with a significant marketing push.
3M clears up window advertising
The chemical company’s Scotchcal Clear View 8150 Graphic Film allows more flexibility in on-glass ad executions, 3M tells MiC.
App-etite: The Weather Network launches on the Playbook
The channel is one of the first Canadian brands to crack BlackBerry App World’s top 15 apps for Playbook.
