Tassimo sings it sweetly for Mother’s Day
The Kraft brand is – literally – singing the praises of our nation’s mothers this May with a custom Facebook app.
Dealuxe is calling all shoppers
Sweetspot founder Joanna Track says her new online shopping venture fills a void in the Canadian market.
Reason partners lures Richard Freedhoff to the agency side
The former Sega and Sony exec joins the Toronto-based hybrid traditional and digital advertising firm.
Ad Taffy plays politics
Intertainment Media’s new platform looks to bridge the gap between online ads and offline sales – a technology one political candidate is applying to the election.
Trendy Torontonians buy phones for ‘cool’ factor: study
Delvinia’s Asking Canadians Mobile PRIZM C2 Link offers a glimpse into Canadians’ mobile use by geography.
Telus calls for regulatory safeguards against self-dealing content carriers
The content carrier rings the alarm over potential anti-competitive practices by major Canadian broadcasters.
Rebranded Fight Network comes out swinging
Leonard Asper tells MiC about his one-two punch plan to bring mainstream advertising to newly rebranded Fight Network. (With video interview.)
Petro Canada buys top spot: Media Monitors, April 18 to 24, 2011
Elections Canada stays on top in Montreal with Ford making a big leap onto the list.
Shaw Media, Mobio team to link TV and mobile via QR code
Shaw Media can now turn TVs into interactive payment machines using Mobio’s mobile e-commerce platform.
comScore launches Total Universe Report
The new Media Metrix tool breaks down site traffic by source, providing a clearer media picture for advertisers.
Lay’s has got it growin’ on with new campaign
Potato-sprouting handrails and farmer-finding digital mark the latest evolution of the Frito Lay brand’s ‘Farmers’ campaign.
Booty Camp Fitness goes green with graffiti
The fitness group launches an environmentally friendly marketing campaign, giving the streets of Toronto a green clean.
Spotted! Will and Kate make a royal ‘appearance’ at CTV
Fans of the royal family can get a piece of the action at the former Chum headquarters in downtown Toronto. (Free access)
Olive Media zeroes in with search retargeting
Partnering with Magnetic, Olive Media introduces the technology to its stable of digital advertising tools.
Rogers beats estimates on smartphone activations
The gain comes despite a lower profit line and competitive pressures from Wind Mobile, Mobilicity and other new market entrants.
