W Network premieres home shows in January
The channel is launching home-buying and reno shows to kick off the new year. Sponsorship and integration opps available.
Wolff cries crisis at NextMedia Toronto
The media commentator and editorial director of Adweek Magazine Group worries for the future of media while a KPMG study finds people are more willing to part with personal information than money.
Grey Cup runneth over
This year’s audience only slightly behind last year’s record-setting viewership.
The Verdict: Rona builds on its TV presence
With the second season of My Rona Home on the way, Rona EVP Claude Bernier tells MiC why the brand is such a good fit for an integrated show.
Doritos Viralocity tops CMAs
The social media-heavy campaign wins Best of the Best as well as Best in Advertising at the annual gala.
Coca-Cola lives positively
The company is running a national newspaper campaign to educate the public about its sustainability initiatives.
RNs get the star treatment
The Ontario Nurses’ Association has turned its members into celebrities in an effort to prevent job losses.
Big Bang Theory tops again
The sitcom is #1 for the fifth straight week. The Mentalist is #2 and Amazing Race 17 rounds out the top three.
Kobo’s media play for the holidays
The Toronto-based eBook retailer is making noise this holiday season with a dual-stream media strategy executed in tandem with its majority shareholder, Indigo.
Astral OOH goes amber
The company’s digital billboards will display urgent information from the police in the case of a missing child.
MiC Picks: Fred Forster
Following the Globe‘s ‘Cannes Reel Screenings’ presentation last night, the president of PHD Canada reflects on his experience as a media judge at Cannes this spring.
CRTC approves Sun TV News licence
After rejecting an application for a Category 1 licence in July, the CRTC approves a Category 2 licence for ‘Fox News North.’
Proactiv cleans up in Montreal: Media Monitors, Nov. 15 to 21, 2010
In this week’s radio rankings, Sears is #1 in Toronto, and Proactiv Solution leads the pack in Montreal for the second straight week.
CTV loses bid to reshape MuchMusic
The CRTC denies a request from the network to increase the channel’s lifestyle programming and reduce the number of music videos aired.
Leo Burnett expands with new hires
The agency has added three new planners, two digital specialists and two senior designers to its roster.
