Jersey Shore homage Lake Shore makes splash
The Toronto-based reality show is building buzz and looking for sponsors and brands to integrate.
Quebecor reports Q3 gains
Revenues, income and subscriber numbers all increased over the same period last year for the mediaco.
Timothy’s brews up a European partnership
The coffee house chain has teamed up with the Vienna Tourist Board to deliver beverages, snacks and a promotion inspired by the Austrian city.
CRTC approves three Cat 2 licences for TelAfric
The new channels will focus on content targeted at people of African descent living in Canada.
Oprah upfront excites buyers
The new channel arrives in Canada in March, giving advertisers a new place to reach a broad demographic of women.
Kraft Hockeyville grows again
The partnership with the CBC, NHL and NHL Players’ Association continues to pay dividends for the packaged goods company.
SickKids looks to the stars
The fundraising foundation for Toronto’s Hospital for Sick Children is launching a holiday drive with a print, radio and online campaign featuring prominent Canadians.
Shaw brings Juno Beach to life for Remembrance Day
Storming Juno airs on History Television on Nov. 11, the same day an online experience based on the film launches. Sponsorship opp available.
Scott Moore leaves the CBC
The GM of media sales and marketing and executive director of CBC Sports has resigned after three years with the pubcaster.
Store wars: wish list competition, Part 2
Future Shop and Best Buy woo electronics shoppers with campaigns that include several languages, social media and an advent calendar.
CFL on TSN breaks records
The final weekend of the regular season delivered huge numbers for the sports channel, a good sign leading into the playoffs.
Jacob gives back
The women’s clothing store chain is giving customers 25% off in exchange for donations to Goodwill and Renaissance stores.
App-etite: The Santa Claus Parade gets smart
The parade organizers have developed an app that shows St. Nick’s progress, and gives users a chance to jingle along.
Baby boomers set to usher in a new retirement
Working ‘retirees’ will offer new marketing opportunities, according to a Consumerology report.
Store wars: wish list competition, Part 1
Zellers and Sears warm up the holiday cheer with contests, events, flyers and social media.
