Canadian Opera Company bows new website
With new interactive features including video, podcasts, blogs and exclusive interviews, the COC hopes to engage the online audience and double traffic by the end of the year.
AdBikes ride into Canada
Equipped with 50-watt sound systems, LED-illuminated panels and ‘brand ambassador’ riders, the latest summer attraction comes with a brand message on wheels.
Bell Mobility moves to the top:
Media Monitors radio rankings June 15 – June 21, 2009
Alarm Force holds on to the top of Montreal’s radio ad spend rankings.
***FLASH***Cannes hands Canada five more Lions
Juries love zombies. Sometimes, it’s just that simple.
Dairy Farmers of Canada launches 3D ad campaign
Catching the wave of 3D movies this summer, the dairy association continues to build relevance with its teen audience.
The Most Amazing Thing I Saw in Cannes Today
Canada’s two-time Media judge Lauren Richards shares why a Zimbabwean ad took her breath away, plus her run-in with Taxi co-founder Paul Lavoie and a naked man roaming the hotel halls…
Lipton does the two-step with Best Health cover ad
A cover execution in Best Health magazine’s summer issue gives readers a double dose of Lipton Sparkling Green Tea – but they’ll be doing a triple-take on the cover image.
Fido embeds Twitter feeds in its digital ads
The wireless provider is promoting its eco-friendly phone with green-related tweets.
BzzAgent Canada waxes on Facebook
The WOM marketing co is creating and maintaining Facebook fan pages to support brands in their viral campaign efforts.
Ten licences for ATN
The CRTC has granted licences for ten new digital channels to Asian Television Network, covering movies, sports and music.
Fujifilm Canada does the Twist
Fujifilm Canada has selected Twist Image as its new digital marketing agency.
***FLASH***Canada bags its first Lions at Cannes
Leo Burnett takes an Outdoor Campaign Gold for James Ready and a Radio Campaign Bronze for Gain, while Cossette and Yellow Pages nailed Media Bronze.
The shortlisted: Canada gets 15 chances in Design and Cyber
Leo B, Sid Lee and DDB take one in each Cannes category. Meanwhile, Radio, Outdoor and Media winners will be announced later today.
MySpace plans global staff cuts
As part of a new international restructuring proposal announced this morning, the social net giant plans to reduce over half of its staff globally, including Canada.
BitDefender launches an anti-virus intervention
Mango Moose puts street squads throughout Toronto today as part of a four-week guerrilla stunt campaign.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
