Ontario Science Centre’s social media mystery
In celebration of its 40th birthday, the OSC’s SciCom5.ca gives kids a chance to save the world using clues fed by Twitter, Facebook and online video.
Astral Media shores up Vancouver radio station
Astral Media Radio Sales will represent Vancouver’s newest radio station.
ICOM launches TargetIntel
TargetIntel combines contact and content for a more cohesive marketing database.
Petro Canada takes over top spot:
Media Monitors March 30 – April 5, 2009
Legacy Publishing Company moves to the top of Montreal’s radio ad spend rankings.
Visa goes artsy
Three installation art pieces unveiled yesterday aim to inspire consumers to reflect on what the ‘More people go with Visa’ slogan means to them.
‘The Great Canadian Moo’ is a click away
Dairy Farmers of Canada responds to consumer demand for local food sourcing with a campaign that includes social moodia.
Filmmortal breathes life into indie scripts
A new online marketplace is hooking up brands with film and TV product placement deals.
Soap locks web in passionate embrace
Internet initiative brings All My Children episodes online to keep viewers tuned in.
A&W declares April 19th ‘Uncle’s Day’
The fast-food chain’s social media recipe met with success hyping participation in its Uncle Burger contest, and reaching out both to Boomers and a younger burger demo.
The Catholic Church opens its doors – again
The Catholic Archdiocese of Toronto has launched a new radio campaign and microsite to lure strays back to the flock.
Yellow Pages launches smartphone app
The new mobile search application for Blackberry and iPhone users gives priority advertisers a new way to connect with users on the go.
Marketel secures national Standard Life biz
The agency’s integrated services helped determine the account win, which includes media.
Montreal’s Chop Crazy sliced on Loft Story
The fast-food chain goes after image-conscious women with brand integration in Montreal’s popular reality series.
Sportsnet.ca gives baseball fans a chance to play
Those who can’t get to the ballpark can make predictions and chat online with ‘Game in the Game,’ an interactive platform open for sponsorships.
Toronto Blue Jays’ big season opener
Launching with today’s start of a new baseball season, the new Jays’ TV, radio and print campaign shows fans why they belong in ballpark.
