Grey’s Anatomy moves to the top
BBM/Nielsen Top 30: March 23 – March 29, 2009
American Idol comes in second.
Heavy punches in two new channels with Alli
The web video channel is heavying up on action sports this June.
Analysis: BBM’s Vancouver radio diarists say CBC is #1
And in Toronto, bragging rights at the top of the ratings heap go to CHFI-FM.
K’Naan fans compose lyrics through Twitter
New techno-collaboration between the artist and his fans bows novel promo approach.
MICpicks: Dentsu’s ‘Three Things You Should Know About…’
The creative folks at Dentsu share their top three media-noteworthy executions.
Cannes reveals Film and Press juries
Two Toronto-based creatives will weigh in on who gets the Lions.
Royale’s ‘Reno-cation’ reaches goal early
Social media immersion is credited with getting young moms to enter the contest, touted via an extensive campaign including integrated blog content, branded newsletters and 10-second TV spots.
Consumer engagement gets real
New partnership between Toronto promotions agency Capital C and consumer survey co Fresh Intelligence revisits the time-tested measurement of on-demand.
Corus streams radio on MySpace
The partnership extends Corus Radio’s online reach and hooks up indie bands with musicologist Alan Cross.
Dove has more sleepovers
In lieu of commercials, an integrated campaign for girls and their mothers has them chatting self-esteem over cozy PJs and movies.
Global ad spend prediction dips to 4.4% drop
In order to reflect recent economic changes, GroupM released a revision to its December report that lowballed global ad drop at 0.2%. Canada’s predicted ad spend reduction is less gloomy at 2.9%.
OLG Lotteries holds on to top spot :
Media Monitors March 23 – 29, 2009
Ministere de La Justice moves to top of Montreal’s ad spend rankings.
Carla Collins dreams of Hollywood stardom
New half-hour docu-series on TVtropolis follows the comedian through her misadventures in LA.
CanadaOne gets in the Canoe
Small-business website CanadaOne has partnered with Canoe Money.
The future of media, revealed
Execs at yesterday’s CMDC conference predict a world wherein consumers are content producers and where seamless brand integration efforts will reach them at all times.
