Air Miles offers miles for searches
With travel down and scrimping up, a new partnership with Yahoo! Canada provides collectors a non-travel related point accumulation option, and helps Yahoo! rack up more eyeballs.
Milk blankets Quebec with cheer
Milk is tireless in its multimedia efforts to help Quebecers keep their spirits up and make it through the cold.
FLASH: Shreddies and Dairy spoon Cassies media wins
Diamond Shreddies wins Grand Prix and two golds, Dairy Farmers of Canada takes home Best in Media Gold, and both Fromages d’ici and Mini Canada each bag a gold in the Best Integrated category.
Canada’s ad biz bows few new plays for Super Bowl
Even as sponsors like Lay’s serve up fresh Super Bowl fare, many advertisers are turning in recycled creative – and two days before the big kickoff, ad spots are yet to be sold out.
The Score and The Fight Network team up for The MMA Show
The networks put up new dukes for viewers.
‘Your ticket in is their ticket out’ wins Ad Week Youth Day contest
Young ‘A day in the life of an agency’ contest winners get a green light from Sir Richard.
Pizza Pizza flips to the top in Toronto:
Media Monitors Jan. 19 – 28, 2009
The Montreal Gazette holds on to first place in Montreal’s top English radio-spend rankings.
Magazine ad pages down, says new LNA report
Deep drops in the third and fourth quarters led to negative advertising growth for the country’s leading consumer mags in 2008, according to reports provided to Masthead Online by Leading National Advertisers Canada.
Getting into consumer head space with Environics Analytics
PRIZM2 can predict Canadians’ media consumption according to class, neighbourhood and ethnicity.
Ad sales climb on cable
CW Media Holdings saw overall revenues climb 9.3% to $106.1 million, compared to $97.1 million in 2007 on a pro forma basis. Shelter, lifestyle nets lead the growth spurt.
Bruces take the helm at Publicis Canada
Announcements following the recent departure of Serge Rancourt name Andrew Bruce as president and COO of the company.
Just One Project clinches first client
But more advertisers need to hop on board to help the growing ranks of recently laid off ad folk.
The Great Canadian Switchover: Are we ready?
Canadians are less TVcentric than Americans, suggest new report, and slower to adopt to new technologies.
CAB cancels convention
High-profile departures mark the loss of 14 positions.
Marketing Legend O’Reilly cites WiFi as the next radio frontier
Pirate Radio and Television co-founder says 3G radio will provide the medium with ‘a big kick in the pants.’
