SMG teams up for ‘The Pool’
Collaborative project seeks to develop more appealing ad models, and a more appetizing online environment.
Tropicana pours on a juicy new effort
New TV ads take advantage of the unrelenting cold to target ‘winter-weary’ moms.
Veet bids Bush farewell
Cheeky ad appearing this weekend in leading Canadian dailies sends George off with a wink and a nod.
Traditional media companies beware, says Ipsos-Reid study
A new survey points to the struggles of the Internet age for advertisers and traditional media.
Softening radio spend amps up downsizing
Canada’s largest radio station operator, Montreal-based Astral, cuts jobs in ‘challenging’ market.
Wrigley enters tanning salons in vanity campaign
Mini-billboard campaign cherry-picks the image-conscious.
Magazines Canada hosts Best on Page exhibit
Agencies and media community invited to check out the best in international magazine creative.
Gary Unmarried to premiere on CTV
The half-hour sitcom, which also airs on CBS, will join the network’s Monday night comedy block.
Teletoon set to bring Majority Rules to tweens
New live-action comedy series will also have an online forum component.
Notes from the Mediascape: ‘Best Job in the World’ ad boosts tourism
‘Island caretaker’ job posting causes a global rush to tourism site.
Metro gets an online facelift
New ad opps include sponsored games, polls and homepage buttons, as well as integrated ad programs and more real estate alongside the day’s top stories.
Global cuts its Toronto noon-hour newscast
As replacement programming, Global Television will air its investigative news series 16:9 on Mondays, and lifestyle programming during the rest of the week.
Toronto’s street workers the latest ‘media’ in CFRB ambient campaign
Zig continues last summer’s guerrilla execution of raising hot-button issues, but it’s pushing new buttons this time.
Comedy launches Upload Yours
The user-generated site is pegged as the new interactive Canadian comedy playground.
HBO Canada climbs to the top in Toronto:
Media Monitors Jan. 12 – 18, 2009
And Legacy Publishing Company gets bumped to second place in Montreal’s top English radio spend rankings.
