BCP wins account for major auto parts distributor
National media buys are part of a win that includes traditional and web creative, and strategic development.
Belairdirect hits Ontario and Quebec in 3D
The multi-platform campaign experiments with non-traditional banner ad formats, spanning interconnected roadblocks to monster ads – but no branded sliders. Alas.
Carlsberg retains GJP
The Toronto-based ad firm will handle Carlsberg Canada’s media initiatives on all Carlsberg products.
Re: ‘Traditional media companies beware,’ says Ipsos-Reid study
Inter@ctive Reid Report data conflicts with PMB results, says PMB executive VP and research director.
Ad Week: Social space sparks interest and growth
Ad Week’s kick-off events saw speakers praise the power of the social media space to ‘sell behaviour.’
CityNews launches online haven for the weather-obsessed
CityNews.ca’s new interactive multimedia Weather Webcast comes with custom video microcasts, interaction with CityNews personalities and a new slate of ad opps.
YTV tackles tween migration to MTV with edgier humour
New live sketch comedy series That’s So Weird! from This Hour Has 22 Minutes alum features fauxmercials, mock trailers, PSAs, parodies of hit teen series and a newsmagazine – all intended to prolong tweens’ YTV loyalty.
Strong numbers for Week
With 2.3 million viewers in its new night, the return of Global ratings darling House spelled trouble for CBC comedies Little Mosque on the Prairie and Sophie.
Télé-Québec partners with BV Media
The station is expanding its ad offering to include online opps.
Clover Leaf ads do the twist (in print)
A new flip book mag insert touts tuna’s energy-boosting qualities.
CSI is on top of CTV ratings totem pole
BBM/Nielsen Top 30: Jan. 12 – 18, 2009
Belting in at a very close second is the American Idol season premiere.
Cisco technologies and NHL team up for digi-initiatives
Fans will be able to access all games on broadband media channels.
Organic Beauty defies downturn
The newly launched green lifestyle title believes eco-conscious women and a fast-growing product base bodes well for success, despite a tough ad environment for magazines.
Heavy launches YouTube channel
A new ad-supported YouTube channel bows worldwide reach.
For some, Super Bowl buy means saying good-bye to exclusivity
Major sponsors are returning and newbies CIBC and Pizza Hut are on board, but there are still spots available, says CTV.
