Goodbye fuzzy ROI, hello WiFi: Deloitte’s annual Global TMT Predictions
High returns predicted for reaching consumers on – where else? – their phones.
Family Channel ramps up online content with Disney hookup
Interactive sponsorship opportunities are available for popular shows like Hannah Montana.
Flashpoint flies, Howie slips
Excluding news and sports programming, Flashpoint has become the most-watched Canadian show in more than a decade.
Online Hooplah perks Nespresso holiday sales
Interactive digi-marketing campaign brews a 24% conversion rate in 45 days.
Burger King crowns TAXI 2
Toronto-based Initiative media picks up media buying and planning in Quebec.
VitaminDaily bows contest to woo new online eyeballs
VitaminDaily.com uses humour to gain new subscribers – and if that’s not enough, how about an H&M gift card?
Rogers to launch new 50+ site
Upcoming lifestyle site EverBetter.ca targets the increasingly attractive demo, providing new competition for ZoomerMedia, which has been cultivating its reach across multiple media channels.
Petro-Canada raises a (virtual) glass to successful social networking
Vancouver 2010 Olympics glassware promo sees a viral spike amid 18-34 female users, who passed along the donated Facebook gift to friends.
CBC has big audience aspirations as Trebek steps in for Next PM
Past eps have reached almost one million Canadians.
World Junior Hockey Championship playoffs ace the BBM/Nielsen Top 30: Dec. 29, 2008 – Jan. 5, 2009
Air Farce New Year’s Eve special placed second.
Notes from the Mediascape: Esquire opens its covers to embedded ads
Flapvertising marks a magazine first.
Look Back/Look Ahead: online video and game consoles the next battleground, says digital media guru
From next-gen cellphones to video game consoles, Cossette Communications’ director of digital solutions Nick Barbuto says we’re surrounded by some of the most compelling and advantageous media opportunities in history.
W Network rushes Dollars and Sense into the sked
A timely new call-in show will reap interactive ROI as host Alison Griffiths answers hot-button financial questions, and financial brands are expected to chip in.
BMO’s Power of Blue campaign shoots for hockey fans
The bank hopes VIP treatment approach for Leafs fans can be applied to amplify its other sponsorships.
ToonBox Entertainment’s launch series has animated sponsor opps
ToonBox Entertainment is looking for toy, video and electronics brands to populate its virtual city.
