R&C Media Team adds UVIC loo inventory
The BC-based OOH network adds restroom frames at the University of Victoria to its 18-34 demo reach.
Notes from the Mediascape: Expedia tries foam-vertising
Expedia Germany thinks outside traditional media by pushing flight deals on cappuccinos.
Scotiabank hires PHD
The assignment includes strategic planning, media planning and buying for all Scotiabank products and services in Canada.
Sale of Alliance channels possible, says Asper
Canwest Global Communications says it has options to avoid a possible breach of key loan covenants, and shuttering E! is on the list of possibilities.
Canada’s Next Top Model woos media shops in bid to cast more brands in cycle 3
This summer CNTM is back with returning sponsors Procter and Gamble and LG Electronics, but on a new network, and with a mission to up the integration ante.
Prison Break sentenced to death
The fourth season of the high-profile series aired on Global will be its last.
Lifeforce Entertainment to launch Toronto’s own online ‘TV’ network
Launching next Tuesday, the net is seeking sponsorship and branded content for two new original shows.
New Men TV series has role for manly brands
Man on a Mission‘s testosterone zone offers strategic sponsorship and integration opps.
Look Back/Look Ahead: Content exclusivity is old school, says U.K.
In the new world of online video, the measurement will be engagement with an audience that is spending less time with other media, and the future is branded entertainment, says the managing director of Heavy Worldwide.
Nickelodeon cozies up with Corus
Corus will now represent Nickelodeon digital assets in Canada, including pay-per-view, electronic sell-through and gaming.
Global’s Project Runway gives brands more virtual catwalk options
The revamped site offers weekly integrated video content, Q&A profiles and fashion recommendations.
Friday magic for Flashpoint, Howie
Flashpoint pulled in over 10 million viewers for CBS, and was the most-watched program in North America on Friday night.
Interactive programming comes to Family Channel
Ad opps abound with special segments of Astral’s Phineas and Ferb Spot the Dif next week.
Look Back/Look Ahead: This is the golden age of media opportunity, says Staples
Rethink topper Chris Staples says traditional media is in rough shape, but it’s not clear that the Internet can deliver television’s mass emotional experience without spending a lot more money.
Virgin Radio 96 hits Montreal (and Facebook appland)
It’s the fourth Virgin Radio station Astral Media has launched in Canada. The station, formerly Mix 96, has a new sound, energy and international flair.
