Coca-Cola launches ‘Live Olympic’ campaign
New integrated marketing campaign is expected to reach 90% of the nation’s population.
This Bud’s online for football fans across Canada
An NFL prediction and trivia game offers deep engagement with Budweiser’s target market, and gets big ad play in the lead-up to the Super Bowl.
Look Back/Look Ahead: Get ready for real-time Jack Baueresque marketing, says Goodson
Today’s year-end pundit, the Manhattan-based founder/CEO of StrawberryFrog, says what’s needed today are faster, smarter approaches.
Notes from the Mediascape: If you build it, they will come
Publicis Mojo had a tight budget, so it erected a statue.
PHD hops aboard VIA Rail
New account win’s mandate includes strategic planning, media planning and buying for all VIA Rail activities in Canada for the next five years.
AdFarm brings new media peeps on board
The agriculture marketing agency moves media in-house.
Year-end pundit du jour: RMB’s Karen Best
In 2009 we’ll all be working harder, listening harder and doing our part to inspire change, says Best.
House takes top spot for the week
BBM/Nielsen Top 30: Dec. 22 – 28, 2008
CBC’s Tuesday evening movie was a close second.
You have to enter to win (a trip to Cannes)
The Globe‘s 2009 Young Lions Competition hopes to find the talent that will prevail at the Cannes Lions International Advertising Festival.
Global and Virgin Radio fuel 24 fanmania
The ‘Fan Bunker’ countdown marathon, designed to reignite excitement around the series, could break a Guinness world record tonight.
GlassBox TV’s AUX partners with Exclaim! Media
Co-production deal will see Exclaim.ca video content featured on all AUX platforms.
CTV online properties break revenue and traffic records
Soaring numbers reflect a growing acceptance of streaming video content.
Kids choose digital content over physical format
New York-based NPD Group findings indicate that while video games and movies still rely on the purchase of physical product, music, ringtones and video content are acquired through digital means.
Wild Roses debut beat Being Erica numbers
VP and director of broadcast investments at M2 Universal, Dennis Dinga says Canadians’ mood over the economy coupled with hockey’s primetime slot explains Erica‘s fate.
Lifestyle shows return to APTN
Miywayawin and La Pigure target healthy livers and young keeners respectively.
