Astral Media expands Virgin Radio deal
Three new Virgin stations will target different segments.
Globe and Mail launches Books site
The online coverage is expected to reach new communities of readers and industry professionals.
National Post hits the million daily view mark
Parliamentary turmoil has one bright spot: increased traffic on the site’s political pages, boding well for brand integration initiatives.
Kraft Canada revamps teen bedrooms
The maker of KD bows digital contest to drive teens to Kraft’s online community.
Project Runway Canada set to stomp onto Global’s mid season lineup
The second season of the Canadian version of the addictive fashion-driven reality show will also air on Slice.
Sick Kids hooks up with Sympatico/MSN
The Toronto hospital hopes the partnership will increase traffic to its own website.
Geminis dip on Canwest
As the media giant experiments with multiple new outlets, numbers are lower than those garnered by over-the-air networks in years past.
Rogers cuts back
At least 100 jobs are cut due to declining ad spend, including Citytv, magazine and Blue Jays staffers.
Airport delays trigger ad displays
New Toronto OOH offering is geared to travellers.
Consumers star in Sunquest online holiday push
Contest seeks the next ‘face’ for Sunquest in a consumer-engagement and buzz-generating effort.
Global TNS study says 29% of leisure time is spent online
Canadians come in slightly under that mark, whiling away 28% of their spare time online, with weather watching a top priority for most.
Government of Ontario climbs to the top
Media Monitors – Nov. 24 to 30, 2008
Sears steps down to the fourth position after holding the top spot the last few weeks.
McMillan bows novel holiday greeting
The agency tapped in-house talent to develop a quirky children’s book to raise charitable funds via the web.
Ted Rogers 1933-2008
The Canadian media pioneer dies of heart disease at 75.
OOH cos launch TRANSIT
New reach and frequency research tool allows detailed customization for bus and subway efforts in top 12 markets.
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Spotted! Warner Bros. rolls out bloody stunt for new Final Destination
- CMDC launches new campaign to champion local media
- Is GroupM being dismantled? Reports point to rebrand and restructuring
