Heavy.com to woo Canada’s TV nets
Heavy Canada VP and GM David U.K. has just been promoted to the managing director’s seat at Heavy Worldwide. Job #1? To court the country’s top broadcasters.
Bell Enterprise taps news nets for big B2B TV push
Bell hopes to create top-of-mind awareness as a business solutions company with 50 testimonial vignettes.
Hot numbers for Dragon’s Den
CBC heads into the holidays with some nice audiences for the usual suspects, but sophomore Sophie is down 50% from its first season average, and will pack its bags along with Mosque to try a new night.
Asian ad thinking comes to T.O.
Adfest bows market winners and networking opportunities across the Asian ad-verse.
Canwest launches ten ‘Know It All’ sites
Online overhauls come with a slew of new features including richer media and an increased focus on locally relevant news, resulting in more targeted ad ops for national and local advertisers.
Diamond Shreddies outshines the competition at CMA Awards
The integrated campaign won phenomenal PR, increased sales – and bagged three CMA gold awards plus Best of the Best bragging rights.
Criminal Minds takes over the top spot for the week
BBM/Nielsen Top 30: Nov. 17 – Nov. 23, 2008
The CFL’s Grey Cup clinches second place.
LMG I&C launches in North America
Groupe Aeroplan’s consumer trend insight is coming to Toronto.
Canada Post gears up for Canspell
The national mailer is connecting with a new demo – young spelling bee hopefuls (and the folks who are rooting for them).
Analysis: Survey 4 2008 BBM Overview – CBC dials it up
Some hot new BBM numbers to help stave off an economic winter wasteland.
ABC Canada thickens the media plot with new twists
The Literacy Foundation’s multi-media campaign includes child-inspired questions on the CN tower’s glass floor and sewers.
Gillette glides into gaming
A live digi-skill testing tourni with sponsored champion-heavyweights has been created to help reach the peach-fuzz market.
CKNW Talk 980 expands into online music
The Corus station is streaming free holiday tunes as part of its first foray into the digital sphere.
ACTRA ratifies commercials pact
Three-year agreement gets an overwhelming nod from members.
Microsoft and Raptors make a good team
The promotional hook-up is increasing daily live search volume among the basketball crowd.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
