Notes from the Mediascape: Charmin spoils public washroom users
Deluxe loos feature TVs and tuxedoed attendants.
Op/Ed: ComScore gets digital
There’s something cooking over at comScore, and Media Contacts’ Chris Williams has something to say about it.
Belts tightened at CBC
With a $45-million budget shortfall and a crap economy, CBC is locking down discretionary spending but not talking layoffs – yet.
AskKinjo bows new ad mojo
New mobile marketing service offers hyper-targeted ad ops reaching on-the-go Torontonians.
Marz Homes uses QR to reach the young and mobile
Quick Response codes store the home builder’s mobile website to appeal to the technorati homebuyer.
TheScore.com launches national blog net
First there was fantasy football, now there’s blog federations . . .
No surprise here as Grey’s Anatomy wins another week
BBM/Nielsen Top 30: Nov. 10 – Nov. 16, 2008
Criminal Minds climbs up into second place this week, which saw all the top slots go to tried, tested and true returning series.
PPM results revealed
The new tool’s first measurement results in Montreal’s radio market will be revealed this afternoon.
Zoom gets Smart
The media co’s latest digital acquisition marks ongoing plans to become the country’s top digital signage network.
Perrier dips into the bar scene
Nightlife mash-ups help lure young socialites to the aah-bubbly drink.
Sears is the #1 radio advertiser:
Media Monitors – Nov. 10 to 16, 2008
The Dairy Farmers of Canada and the Royal Agricultural Winter Fair bring rural themes to the airwaves.
VisionTV hypes up the holiday sked with online challenge
The best (and worst) holiday snaps contest taps Mediafactory tech.
Telus spreads media ‘magic’
The brand’s holiday campaign represents the largest online media spend ever for Telus.
Fecan addresses CTV troops
Concerns loom over the financial health of the broadcaster’s major advertisers in the auto and real estate categories.
Funeral home ads hit Quebec screens
Lépine Cloutier/Urgel Bourgie confronts the topic of death online and in new TV spots.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
