ALS Society of Canada engages YouTubers
A child’s song and heartwrenching content bring on the waterworks and trigger viral response.
United Way taps the social scene
Just in time for harnessing holiday goodwill, United Way has launched a digital video campaign to spearhead its social networking foray.
Delvinia dishes holiday e-tail faux pas
Some useful tips e-tail marketers can use when evaluating their digital strategies this season.
Mimicking TV a reliable way to fail online
Emerging digital media is about converting attention into action, said nextMEDIA speaker Shelly Palmer.
Styleathome.com’s ‘how-to’ videos gain fans
The site’s holiday tips attracted 1.4 million page views last month.
Ax hovers over CTV
Job cuts now loom for CTV as the economy continues to take its toll on the Canadian media industry.
Shaw Digital scores GameTV
New game-themed programming reaches 4.5 million Canadians and comes with no shortage of ad play opps.
CP24 gets revamped
New look and content unveiled to mark the station’s 10-year run.
Molson comes Heavy
Molson Canadian and Coors Light rack up 4 million views, a record for Heavy Canada.
Hit dance series partners with Virgin Mobile
The So You Think You Can Dance Canada tour kicks off in the new year and has spots for brands on the dance card.
Holliday to replace Rutman as CEO of MPG North America
New role oversees all of Havas Media’s operating business units.
Notes from the mediascape: the Economist plays Twister
The alternative media campaign reaches commuters with a clever invitation to think.
Transcontinental gains Redwood Custom Communications
The consumer magazine and newspaper publisher is adding to its Marketing Communications Sector.
AirVex Media makes a comeback
Out-of-home digital signage company offers new full-motion while-you-dry advertising.
LiveDress gets more social
The Toronto fashion site relaunches as a social networking salon, fully accessorized with ad opps.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
