Cossette Media lands Cadbury biz
Creative media strategies and proprietary tools will be leveraged to service the confectioner’s brand portfolio across North America in partnership with US-based Horizon Media.
Wells joins MediaVest
New leadership role will oversee the co’s Kraft biz.
Newad adds monster banners to its arsenal
Coming soon to a bar or campus near you: really big banners…
Breast cancer awareness unspools Breast Fest
In true film fest fashion, Media Experts and Endeavour Marketing are touting the new awareness exercise with print and postering, but have also poured on digital video ads.
Vivimind asks: are you as cognitive as the next 40-year-old?
Cundari Health’s multi-platform campaign taps OOH to challenge boomers to test their memory, while seeding intel on a memory-protecting product in mind game media environments.
Notes from the Mediascape: Facebook launches new ad format
New ‘engagement ads’ launching this month further blur the line between marketing and social networking.
St. Louis Bar and Grill connects with football and Santa
A POS campaign uses mirror decals and vinyl hats to help customers get their heads in the franchise’s ad space.
Porter Airlines is the top radio advertiser:
Media Monitors – Nov. 3 to 9, 2008
Air waves are also helping to spread the word on the Royal Agricultural Winter Fair.
Canada capitalizes on its tourists
The CTC makes Canada the first country to promote itself with tourist-generated video content.
Future Shop drives consumers online with holiday ‘gift-o-meter’
The electronics retailer wants to share shoppers’ holiday wish list videos, and is getting social on Facebook in efforts to bag techy gift buyers.
Current TV comes north with CBC
Bold move by Stursberg will see new website and digichannel air Canuck-generated content
Delvinia and Acrobat join forces for online syndicated survey
Acrobat’s Omnitel taps Delvinia’s AskingCanadians panel to expand online data collection.
Opinion: Is this the beginning of online media unification?
Media Contacts Canada managing director Chris Williams wonders how Google will integrate DoubleClick’s suite of products, and has reason to be optimistic about the results.
Nation’s first Bluetooth Broadcast Network hits Toronto
New high-traffic positioning connects point-of-purchase advertisers to a geo-targeted mobile phone audience.
Mobile marketing to consumers? Only if they say so
Version 2.0 of Vancouver-based Quickmobile’s mobile marketing platform gives control back to consumers.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
