ParticipACTION invites ‘action’ story sharing
Canadian icons are inspiring physical activity with TV spots driving consumers to the online ‘Wall of Inspiration.’
Astral Media rolls out more networks using SDS
The media presentation tool is now offered to Teletoon French and Teletoon French Retro media planners.
Notes from the Mediascape: One Laptop Per Child recruits via viral widgets and a digital storefront
The non-profit org is delivering tech gifts this holiday season, and Taxi New York is helping generate awareness.
Omnicom Media Group signs on with GlassBOX Television
New partnership will forge tailor-made ad opps for OMD & PHD clients on Bite TV and Aux.
Global loses Slater’s Enemy
Schizophrenic spy drama eliminated by NBC, along with Lipstick Jungle, after four episodes and a ratings loss to CSI: Miami.
CTV sees Green Gables thrice
Net airs three Anne miniseries and Road to Avonlea episodes to warm viewers up for a new telefilm, Anne of Green Gables: A New Beginning.
Grey’s Anatomy just keeps on winning
BBM/Nielsen Top 30: Nov. 3 – Nov. 9, 2008
Desperate Housewives moves into second place this week.
‘Oops!’ Cialis did it again
Toronto’s Eli Lilly Canada gets men talking about Cialis by using a ‘missing’ couple.
The Weather Network’s iPhone forecasts gain fans
Along with the weather report, the fledgling mobile app delivered 2.6 million ad impressions in the last few weeks since launch.
Canadian Living launches holiday microsite
Transcontinental takes advent calendars online, and creates festive spots for brands.
Santa Claus Parade takes the nontrad media route
Toronto is prepping for elves with lawnchair parking pads and wild postings.
ACTRA reaches (another) tentative settlement with advertisers
New local and regional TV and radio commercial addendum includes expanded new media opps.
ADDC Awards single out Shreddies as top media multi-tasker
Gold winners in interactive media include viral efforts from Taxi, GJP, Bos and Crush.
TVO plugs into YouTube
New content distribution partnership bows channel hub dedicated to TVO programming – and new ad revenue streams.
Canwest says cuts won’t affect digital and specialty growth
CEO Leonard Asper blames a recent CRTC ruling as broad cuts send 5% of the workforce to the door. The axe comes down on news departments while stock continues to slide.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
