Analysis: Fall’s few new show winners – and many losers
Despite a strike-reduced pilot roster, few new fall programs broke into the top 10 this season.
Grey’s Anatomy extends its reign
BBM/Nielsen Top 30: Oct. 20 – Oct. 26, 2008
CSI is the runner-up once more.
Starcom MediaVest Group named Media Agency of the Year
And Mediaedge:cia’s Bruce Neve was named strategy‘s Media Director of the Year at last night’s gala in Toronto. Gold also went to Taxi, strategy‘s 2008 Agency of the Year, and Ogilvy was the B!G winner for its groundbreaking Dove play.
Channel Connect helps chart the online eyeball path
New online media planning tool reveals the cross-channel path between search and display.
Chatelaine drives healthy-living microsite
The new site is the cornerstone of a health initiative with presenting sponsors So Good soy beverages and the Canadian Diabetes Association.
Kraft Hockeyville recruits via social media
Facebook, Flickr and online ads reach out to hockey enthusiasts for the fourth run of the contest to find Canada’s most puck-obsessed community.
Nets lose on fees – cablers gain some VOD ad opps
Rethink your business plans, the CRTC tells nets, blocking a repeat bid to squeeze cash from cable and satellite cos.
BMO starts podcast dialogue with students
BMO Bank of Montreal helps recent grads ‘make sense of it all’ with money-management tips and financial info.
Air Canada and CTV team up for Amazing Race-themed contest
Montreal’s Metrovision screens tout Amazing travel lust – on air or in the air.
Sackboy takes over Playstation site
Sony gets interactive with its LittleBIGPlanet character to attract a younger demo to the site.
Markham enlists social media to get green
The Quest for the Best Markham Challenge uses Facebook and YouTube to involve students in environmental issues.
CODA takes steps to standardize digital OOH info
The Canadian Out-of-Home Digital Association releases its first media standardization form, giving advertisers at-a-glance convenience when sorting through all the emerging digital options.
Subway targets boarders on Push.ca
Subway is sponsoring a contest for adrenaline junkies with Billabong on the new boardsport site.
Memorials get interactive and intro obitvertising
A partnership between Canada’s largest dailies and Illinois-based Legacy.com bows new platform for feature-rich UGC obituary content.
Work Safe Alberta launches gory ‘bloodylucky’ campaign
Deemed too visceral for TV, a new social marketing effort uses very graphic videos, a website and OOH to make workplace hazards real.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
