Online ad spends predicted to grow in 2009
And IAB Canada’s projected total for 2008 online advertising revenue in Canada is estimated at $1.5 billion.
New Brunswick commits ‘Random Acts of Wellness’
NEWAD and SGCI team up to promote the Good News for a Change campaign and reach New Brunswick residents online and on-air.
Grey’s Anatomy maintains the number one spot
BBM/Nielsen Top 30: Oct. 27 – Nov. 2, 2008
CSI is the runner-up for yet another week.
CTVglobemedia and J3 forge long-term multi-platform partnership
Strategies will span broadcast, cable and digital assets, as well as extensive content development.
Family Channel launches new online portal
New online space lets kids design their own site with Family’s online and on-air properties, and creates new playspace for brands.
Astral Media Radio launches online PPM info capsules
Media planning tool demystifies radio’s new measurement method.
Ontario Power Authority remains #1 radio advertiser:
Media Monitors – Oct. 27 to Nov. 2, 2008
Tim Hortons makes an impressive leap by entering the top 10 from #130.
New Canwest partnership offers targeted audience reach
Consumers can browse relevant marketplace listings, receive email search alerts and post free ads a la Craigslist.
Workopolis.com launches mobile app
The high-traffic job site now reaches the wireless market.
Dove launches Facebook app
Pay Beauty Forward leverages new Facebook features to help build viral awareness about self-esteem issues.
Astral Media Radio launches Orbyt
Radio syndication group builds national brands in consumer media markets including web, mobile and other emerging technologies.
Canwest strikes online deal with Fox
Broadcaster secures streaming rights to top shows such as Prison Break, Bones and Family Guy.
Vancouver airwaves gain Shore 104
The last available FM frequency in Vancouver was recently acquired and is set to launch in late winter.
Nokia launches B2B Sauna Talk for gaming industry
The campaign includes a faux ‘tech talk show’ to raise awareness of Nokia’s N-Gage.
Vancouver taxis get interactive with touch screens
Moving Media Group’s interactive OOH advertising network is launching in Vancouver this week.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
