Toscano draws attention with sidewalk pizza
‘Pavement Picasso’ uses 3D chalk art to launch Toscano pizza, and is captured online for posterity.
Home Depot takes a leap in radio:
Media Monitors – Oct. 20 to 26, 2008
The Ontario Power Authority, Petro-Canada and Porter Airlines reclaim top spots.
Lauzon takes on Sun Media’s online
With roots in Canoe.ca, Patrick Lauzon joins the media co’s senior team.
Panasonic shares high-def Alpine insider moments with ski fans
Targeting the nation’s four million-strong skiing fans, Panasonic is launching a social media campaign today with an HD video booth kickoff at Yonge-Dundas Square, followed by Canadian skiers recording their lives and posting the footage on Panasonic’s microsite.
Maple Leafs try multimedia shot at netting new fans
From nostalgia to spirit-raising, the new Toronto Maple Leafs campaign certainly has Toronto covered.
DigiFaces study reveals hockey fan insight: they like the fights
Mediaedge:cia’s custom research tool anonymously captures what fans really think about our national sport.
CBC looks to build on strong fall
Layfield moves Sophie and Mosque to Mondays, building CBC’s comedy block with new arrival Being Erica.
Weak start for Less Than Kind
Urban viewers largely ignored the premiere of Citytv’s Winnipeg-set sitcom about a dysfunctional family. It needs time to grow, says exec.
Music celeb helms Metro global edition
Singer-songwriter James Blunt will guest edit the global edition of the newspaper as part of its first worldwide editorial initiative.
Pepsi’s reverse-media contest approach wins fans
The recent ‘digital-to-air’ promotion saw contestants gain over 14,500 votes on social sites, while MuchMusic and MTV online visits reached over 80,000.
CBCShop.ca and Nestlé target holiday crowds
Coronation Street fans jump the gun and commence buzzing prior to in-store, online and TV ads hitting the market.
Grey’s Anatomy takes over the top spot for the week
BBM/Nielsen Top 30: Oct. 13 – Oct. 19, 2008
CSI is the week’s runner-up.
Rabble.ca relaunches with new interactive features
The Toronto-based indie news media site adds live streaming and content-sharing tools.
CTV and Bell Mobility ramp up mobile TV
Ink-wet deal offers mobile video consumers access to an unprecedented array of Canadian and U.S. network content.
Canada Post schools Second Life entrepreneurs
To educate business owners in the real and virtual worlds, Canada Post recently inaugurated a virtual agency – Bright Idea Lab.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
