Colbert, Stewart thrive in primetime
Obama’s win hands high numbers to hour-long special on CTV and Comedy Network.
Shopping centres go digital
Ivanhoe Cambridge launches a digital mall network offering advertisers mass-reach local and time-specific messaging in partnership with Pattison and Onestop.
ABC modifies Canadian newspaper rules
A broad set of rule changes aims to lower costs, streamline audits and better define circulation categories.
Sportsnet searches for Canada’s best sports bar
The annual competition’s new regional format increases local participation, and quadruples the number of winners looking to tout their victory.
Winter Fair campaign sticks it to November
A multimedia push is helping to spread the word about Toronto’s Royal Agricultural Winter Fair.
Expedia has fast talkers saying Viva Las Vegas
Expedia’s Fast Talk Your Way to Vegas contest returns for a second UGC exercise, and adds a live Vegas element to the speed-talking showdown.
Global scores with SNL election antics
Ratings are way up over last year, thanks to McCain and Palin, though the Republican nominee was upstaged by his would-be VP.
BMW turns new corners
Playful interactive ads and search marketing are part of a new campaign that boasts 3 Series innovations at every bend.
Media auditors get their own guidebook
The new publication is helping advertisers understand key media auditing issues, and offers guidelines and best practices.
Two new prime-time series get the green light from CTV
Canadian production The Bridge and co-venture Defying Gravity head into production in early 2009.
GlassBox launches Aux for music buffs
The cross-platform channel will include a site, mobile, VOD, podcasts and (potentially) conventional TV with product integration opps.
The collective helps to end cancer
The Weekend to End Breast Cancer and Ride to Conquer Cancer events in North America media assignment switches teams, and gets more digital.
Pizza box ads feed gambling addicts
The Responsible Gambling Council has teamed up with Fresh Tracks Media to reach over half a million young Ontarians via pizza boxes.
Notes from the Mediascape: Placevine threads integration deals
Product placement agencies now have a new online space to browse integration deals.
Scotiabank helps Canadians find some icetime
POIfriend is ‘the Wikipedia of locations,’ offering direct marketing capability using GPS-enabled devices. And apparently what consumers really want from the site is directions to score a double double at Tim’s.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
