Notes from the mediascape: Adidas turns to Ultraviolet Sound widget
Adidas Originals is launching a music widget embedded in a funky online ad to engage browsers who, well, like free songs.
Twist Image launches in Toronto
The Montreal-based agency owned by Mitch Joel has some new names working from a new location.
Wipeout wins Tuesday
BBM/Nielsen Top 30 – July 28-Aug. 3, 2008
Global’s Wipeout grew by slightly more than 50,000 viewers on this week’s chart to take the top Tuesday night numbers.
Ipsos takes I-Say data to Facebook crowd
Of all the online brands looking to engage with a younger user base on Facebook, Ipsos wants to do it by mixing I-Say data with fun and games.
Oh Baby! Magazine due in Quebec market
The three-year-old pub is launching a French-language edition. Delivery is expected in seven months.
Quebecor supports cinema with new promo
The media company will contribute funds and create a promotional campaign as the main sponsor for this year’s World Film Festival in Montreal.
Budweiser, Reebok sponsoring Bills in Toronto
The brewer is now the title sponsor for NFL football games in Canada, while the worldwide designer and distributor of sports apparel is the official sportswear supplier.
Notes from the mediascape: Media giants meet on YouTube for Beijing
That’s right. Viewers can participate via the Summer Games YouTube channel.
Sharp shoots Canadian Mad Men
Yes, like the TV show. Except Canadian. Recognize anybody in this photo?
Yahoo loses Madsen to Canwest
Hunter Madsen is taking on a new role in digital media.
Weather Net adds real-time traffic spotting to its intel arsenal
The Weather Network is getting all widgety. Again.
Vervegirl expands reach and ad opps
The Youth Culture Group mag is boosting distribution and the scope of print ad innovation for marketers.
TVB-backed survey says interweb and TV are like cake & ice cream
BBM Analytics’ Spring RTS survey finds Internet usage doesn’t replace TV time. They’re mutual enhancers.
Auto drives off radio, entertainment splashes up the dial:
Media Monitors – July 27-Aug. 3, 2008
Radio listeners who are highly suggestible to ads (or the nag factor) will be heading to the movies, getting splashed, and possibly squeezing in some mattress jumping.
Bell unveils new post-beaver corporate brand
Yesterday, in an exclusive presentation at their Toronto location, Bell revealed their new logo, tagline and ad campaign. And spilled the beans on ‘er.’
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
