Weather Net adds real-time traffic spotting to its intel arsenal
The Weather Network is getting all widgety. Again.
Vervegirl expands reach and ad opps
The Youth Culture Group mag is boosting distribution and the scope of print ad innovation for marketers.
TVB-backed survey says interweb and TV are like cake & ice cream
BBM Analytics’ Spring RTS survey finds Internet usage doesn’t replace TV time. They’re mutual enhancers.
Auto drives off radio, entertainment splashes up the dial:
Media Monitors – July 27-Aug. 3, 2008
Radio listeners who are highly suggestible to ads (or the nag factor) will be heading to the movies, getting splashed, and possibly squeezing in some mattress jumping.
Bell unveils new post-beaver corporate brand
Yesterday, in an exclusive presentation at their Toronto location, Bell revealed their new logo, tagline and ad campaign. And spilled the beans on ‘er.’
Centennial gets smart with Humanracebook.com
A new campaign for the Toronto-area college is leveraging familiarity with Facebook to draw people in with a new look at the enrollment proposition.
More.ca pushes integrated opps
Transcontinental Media’s site targeting Canadian women 40-60 means integrated ad opportunities for the still-young mag More.
Virtual Saddle Club world gets groomed
Toronto-based GS New Media is developing a virtual world for tweens based on the TV series The Saddle Club.
Citytv’s NFL play gets lively kickoff
To show an appreciation of its viewers and welcome the Buffalo Bills to Canada, Rogers’ Citytv will air live from its future downtown location this month.
Canpages.ca hits milestone
Last month the local search engine and directory snared a record number of digital seekers.
MobileMoment.ca ties texting to connecting
Samsung and Koodo are trying to engage people on the street with a romantic little play on text messaging and missed connections.
Book video hits commuters via OneStop
Random House of Canada is taking its ‘book trailer’ promotions to the next level – the subway platform, to be specific.
Maria gains eyeballs
BBM/Nielsen Top 30 – July 21-27, 2008
The CBC’s Maria performances and results steadily gained popularity. The program may have come last in its Monday time slot, but it beat out all others on Sunday and gave a boost to the pubcaster’s sked.
Stratus hosts travel series
Former wrestler Trish Stratus continues to find TV work, fronting the 10-parter Stratusphere this fall for Travel + Escape and Discovery HD.
Adcentricity beefs up Toronto team
The digital out-of-home operator is strengthening its Canadian staff with recent hires in sales and the appointment of a former Global TV president to its board.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
