Pauchuk succeeds Ivey at Initiative
Formerly managing director at The Media Company, Michele Pauchuk is now in charge of Canadian ops at her new agency.
Queen’s students win as ‘Canada’s Next Top Ad Execs’
As well as their new titles, Catherine Lee and Gregory Duggan from Queen’s University are driving away in shiny new Mitsubishi Lancers from the corporate sponsor.
Op-ed: Closing the gap on marketing budgets
Marketing budgets for online are out of whack in comparison to consumer enthusiasm, says Adrian Capobianco, VP, interactive marketing for the Toronto-based Fuse Marketing Group.
Van Houtte blitzing Quebec with Café Passion
More than a million copies of the single-issue magazine, which positions the brand as the hottest caffeineco of all, are being distributed.
TVO targets parents with Yahoo, Ceeb peers up on BitTorrent
Ontario’s public broadcaster is set to reel in new audiences with a digital strategy. And CBC is one of the first major North American casters to release prime-time fare on the popular file-sharing system.
Next Great PM
Boot joins ABC board
ZenithOptimedia’s chief has been elected to the board of the Audit Bureau of Circulations to represent Canadian advertisers.
LavalifePrime partnering with 50Plus.com, Axe
The aim of both initiatives is to help single Canadian ‘zoomers’ have happier dating experiences.
Events concierge site goes national
Now a coast-to-coast calendar listing events in 110 Canadian communities, 49st.com enables advertisers to have a national footprint.
MTV puts celebs into 4Real
A new Canadian series will put some star power into MTV in Canada’s mission to ‘create content that has social currency.’
Duel skedded to return April 4
Ten new episodes of the high-stakes game show, which drew a pretty decent number of eyeballs in its December preview, will fill CTV’s 9 pm Wednesday time slot.
Are you a Next Media Star?
Want a little recognition? Got a media junior who’s on the way up the ladder with a talent for getting results in new ways? strategy and MiC‘s Next Media Stars series WANTS YOU to send us your names and claims!
Shenkman bids farewell to Brunico
Twenty-two years ago, Media in Canada‘s parent company started with a failed bid for a radio license in 1985, recalls our founder and out-going chairman.
CBC, TSN make for busy weekend
BBM/Nielsen Top 30 – Mar. 10-16
The CBC’s Hockey Night in Canada cracked the Top 10, and the pubcaster has reason to be proud of curling as well. TSN’s on the chart thanks to the NHL. Along with CTV’s averages, weekend programming is heating up the chart.
Weather Network blows into Facebook
Along with its French-language counterpart, MétéoMédia, the net has launched a weather application on the social networking site.
Canwest greenlights three series, shuffles Boston Legal
Global has re-ordered three of its Canadian shows for second seasons, while the net is set to give Boston Legal a new time slot next month.
