TV viewers will flock back to faves: Carat
Of the 1,000 Americans surveyed after the writers’ strike ended, 62% said they’ll definitely be watching their favourite series if they return in mid-season; 55% will do so even if those shows don’t air until fall or winter.
Sharpe Blackmore bows social media division at YourSpace
Its insightful moniker is ‘Ripple,’ and the logic behind its creation was amply bolstered at yesterday’s conference in Toronto.
BMW glows with Vice
Now you see it, now you don’t.
FM 97.7 aims to be ‘the sound of Calgary’s iPod’
Targeting listeners aged 25-54, the new station is billing itself as a unique treat for listeners who are ‘into guitar-based music driven by melody and lyrics.’
Digital Happy Meals now on McDonald’s menu
Developed by Ottawa’s Fuel Industries, a CD-Rom featuring fairies and dragons – not tied in to any film, game or toy – will be given to European customers next month, and to North Americans early next year.
New media events merge
The Canadian New Media Awards and nextMedia are joining forces for the Monetizing Digital Media conference in October.
W Network soaring with Air Canada
Taking the concept of high flying literally, the net’s fare is now gaining exposure to a captive audience of women travellers.
Zink launches Canadian edition
Successful in the US for the past six years, the lifestyle magazine is pitched to high-income consumers.
Slice bows Canwest’s first cross-platform series
Developed for broadcast both online and on television, How to Make Love to My Wife debuted last evening along with web extras on Slice.ca.
Bloggers take starring role at L’Oreal Fashion Week
They may not be strutting the runways in Toronto this week, but if any sector of the blogosphere is achieving desirable-venue status for advertising, it’s online fashionistas.
Telus staging stunts, night projections
The eye-catchers in Montreal and Toronto are asking consumers to consider which communication channel on the new Smartphones they prefer for different tasks.
XM’s NHL Live to simulcast with hockey net
The satellite radio show from the Reebok-powered studio in New York is coming to TV.
Branchez-Vous acquires Quebec humour, sports sites
A menu of content for sports fanatics and some funny French stuff are getting tied in to Branchez-Vous Network properties.
Transcontinental Media promotes Medwell
Now VP sales for consumer publications, Caroline Medwell is taking over from TJ Flynn.
St. Patrick’s Day OK – but watch out for ‘green’
Being ‘green’ won’t be as easy for advertisers once rules are imposed by the Competition Bureau and Canadian Standards Association.
