CP24 tops Weather Network during T.O. storm
When snow slowed Toronto to a slippery crawl, residents with weather on the brain turned on the tube.
Advertising dips in utilities sector: Nielsen Media Research
In fact, it was barely half of what was spent in Q1 of the previous year.
Telus Mobility top radio advertiser again this week:
Media Monitors – March 3-9, 2008
For three consecutive weeks, the wireless carrier has snagged the #1 spot.
Bravo plans its April sked
The channel has one new series, a Beethoven Night and a lens on Feist on next month’s sked.
It’s hip to be square: Vespa
Watch out. Next time you turn a corner, you just might run into a six-foot-tall hipster with a head made of Vespa handlebars.
Branded EcoCabs to roam Toronto streets
GO Mobile Media says opps are currently wide open to adorn the vinyl-wrapped, pedal-powered taxis with marketing messages.
Lakeport lands fish sponsorship
The Ontario brewer has been named official beer sponsor for the 2008 WFN Tour Bass Pro-Am Championships.
Media Contacts, MPG win Valspar Paint biz
The venerable US manufacturer’s products will be featured exclusively in Canada at Lowe’s.
CCM, Reebok roll out ‘U+’ campaign
‘It’s you, only better’ is the translation of the cryptic term chosen to personify a new skate.
Transcontinental acquires ThinData
The purpose of the deal is to enhance the company’s print and direct marketing with the power and speed of electronic marketing.
Englishman weathers Oprah
Despite tough competition from Oprah’s Big Give, the two-part CBC miniseries held its own, beating recent minis including St. Urbain’s Horseman and CTV’s Would Be Kings.
Which series returning when
Yesterday, CTV and Global announced the return dates for various series whose skeds were altered by the US writers’ strike.
Best Health launching UGC effort
In Readers Digest‘s first foray into social media, its new health mag is asking women 35-55 for surefire ways to beat stress, home remedies for glowing skin and other tips. . . viewable on YouTube.
CTV appoints Kubota as VP sales
Beginning March 24, the former Canwest staffer will be looking after the net’s conventional television properties.
Contiki turning travellers into TV stars
Yet another new twist on the reality series formula will chronicle who does what during a two-week coach tour through Australia.
