Family Channel promos Latest Buzz via Cineplex parties
The commercial-free kids’ channel is planning day-long bashes at cinemas across Canada, with interactive events and, of course, a little TV on the big screen.
Environics skeds webinar on next release of census data
Yesterday, the sixth round of data from the 2006 Census was released. Demographer Doug Norris will discuss marketing implications in a webinar on March 12.
Celeb hair stylist launches Donato
The salon-distributed, initially biannual magazine is a first for Canada and a rarity elsewhere.
TVO ramps up web offerings
New kids’ titles will be added to the site’s portfolio of 150 games as part of the broadcaster’s Mega Mucho More March Break event.
Sportscasters set online records
Ramped-up web coverage of the NHL’s trade deadline day paid off for TSN, RDS and Sportsnet, which saw soaring numbers on the busiest sports day of the year.
McDonald’s among top radio advertisers for first time in ’08: Media Monitors – Feb. 25-March 2, 2008
The fast-food giant climbed 96 spots to hit the #4 spot this week, but Telus Mobility again retained #1 status.
Newspapers’ online daily readership up
NADbank’s 2007 readership study data is out today, showing which newspapers are leading in what markets. Here’s MiC‘s report on the big picture, the paperless picture, and the battle of titles in Toronto, Montréal, Ottawa-Gatineau and Vancouver.
PHD promotes Bookbinder
Rising from portfolio director to agency VP, Brenda Bookbinder will be working on all non-broadcast activities, with overall responsibility for print and OOH investments.
Oprah backs Skype in webcast first
One day after millions tuned in to the premiere of Oprah’s Big Give, the lady herself tried to make webcast history with that little free-long-distance VoIP thing – Skype.
Revenue up but down for conventional TV
A CRTC report released yesterday says revenue for Canada’s conventionals increased in 2007, but totals remained lower than between 2003 and 2005.
NBC picks up Global’s Templar
The Canuck miniseries The Last Templar has a date with NBC after the US network signed on to simulcast with Global in December.
More scaffold-vertising for Montreal and beyond
Major national and international advertisers, including L’Oreal, Perry Ellis and Solo Mobile, have signed up with Time2Ad for ‘landmark advertising.’
Sony Ericsson bows camera phone contest
Amateur snappers are being invited to post their best shots on a new microsite for judging by ordinary folks and then a celeb panel.
New E! series tops list of programming newsbytes
Canwest’s E! Network is launching a new weekend round-up of the-week-that-was in entertainment, while CTV looks forward to more dancing stars. Star!, Space and CosmoTV are sexing up the spring skeds. And the Ceeb’s painting a picture of political thrills with Paul Gross.
On the MiC with FUSE’s Adrian Capobianco: I’m with the brand!
Canadian Music Week is upon us, and there may be more good than bad news in the fact that lots of people like a certain brand of music: free!
