Teletoon bows brainy promo for bread
The new Wonder+ Headstart bread is behind an interactive brain workout for kids with an on-air push to a microsite promo by Teletoon.
Notes from the mediascape: Doritos vying to send first ad into outer space
After whipping up UGC excitement among Brits, Frito-Lay plans to broadcast a 30-second spot from a space centre in the Arctic Ocean. No word on whether they’ve done enough market research to be sure ‘Doritos’ isn’t a war-of-the-worlds-provoking insult in Martian or Venutian.
Oprah gives big to CTV
BBM/Nielsen Top 30 – Feb. 25-Mar. 2
CTV’s Oprah’s Big Give shot to the #5 spot in a premiere that jumped over every show except Idol and Survivor.
CBC axes jPod, MVP, Intelligence
The series failed to draw ‘mass audience’ despite a record-breaking season, says CBC. jPod producer blames lack of promotion by network.
Scope getting fresh with consumers’ virtual breath
Mouthwash is not typically associated with fun viral campaigns, so Dentsu is monitoring how enthusiastically people play along with shtick that rates what their mouths emit – on a scale from ‘fragrant’ to ‘noxious.’
Corus to buy CLT
CTVglobemedia is getting rid of Canadian Learning Television. And Corus Entertainment wants the analog specialty net.
NewCap targets Calgary adults with classic hits
Classic hits are now on the air with Calgary’s new XL 103 FM.
TVB names judges for 2008 Bessies
With the guiding theme ‘Only Good TV Lives,’ the awards for the best Canadian television advertising will be handed out in Toronto on May 15.
Total ban on marketing unhealthy food to Canuck kids in the cards?
Strong recommendations, aimed primarily at alleviating child obesity, were delivered at this week’s Policy Consensus Forum on Obesity and the Impact of Marketing on Children. ‘These findings,’ a marketing strategist tells MiC, ‘suggest the environment for marketing to children has just changed in ways that could go beyond food and beverage products and services.’
Globe vs. Post: spinning the NADbank numbers
As expected, the NADbank 2007 readership study numbers appeared in newspapers across the country yesterday. Here’s what the two headliners – our national newspaper warriors – had to say about themselves and each other.
Edmonton’s ‘Succeed Sooner’ campaign aimed at T.O. students
How are you gonna keep ’em down in the GTA after they’ve seen the advantages of starting careers in the Alberta capital? That’s the idea behind a feisty initiative by DDB Edmonton.
Terra trying unusual product placement
These boots were made for CGC-style commercials. Well, sort of. Consumers are being invited to submit videos showing the footwear in action.
Dexter destined for gaming consoles
The US net behind Dexter has signed a deal to let the show’s video gaming fans enter the conflicted world of the dark defender.
Samsung pushing personality of its first Canadian smartphone
The multimedia gizmo’s name is Jack, and to drive buzz, mannequins manifesting its many facets – Jack of all Trades, Jack be Nimble, Hit the Road Jack – will be popping up in Vancouver, Calgary, Toronto and Montreal.
FLASH: Phillips Canada cleans up at RMB’s Crystal Awards
In a surprise twist, comedian Judy Croon didn’t show up to perform hosting duties, so RMB president Gary Belgrave stepped in at the last minute.
