St. Patrick’s Day OK – but watch out for ‘green’
Being ‘green’ won’t be as easy for advertisers once rules are imposed by the Competition Bureau and Canadian Standards Association.
Big Brother not so big?
BBM/Nielsen Top 30 – Mar. 3-9
Global’s Big Brother lost the battle against CTV’s prime-time powerhouses on Tuesday and Wednesday. More people, on this chart, tuned in for CBC’s Little Mosque, but the latest Survivor series is still living up to its name.
Corus Radio to launch iNews800 with UGC
Edmonton’s newest online/radio venture by Corus Radio will harness the power of user-generated content, community, staffers and partners.
Yves Rocher to bloom in Facebook application
The cosmetics biggie is the first in its category in North America to leverage the popular social networking site in such a branded, interactive way.
CBC expands Heartland
Filling the pubcaster’s Sunday family hour, the Alberta-set drama has received an order for 18 episodes.
Accountants staging online contest
Numbers may seem tedious to some, but the excitement factor for accounting students is high, thanks to tuition credits, cash prizes for their schools and viral fame.
Ink & Beyond: CNA/CCNA Conference
Toronto
May 7-9
Biggies from Publicis, Woodbridge and the Washington Post will speak at this year’s annual conference of the Canadian Newspaper and Canadian Community Newspaper Associations.
More marketers leveraging downtown T.O. square
As the Toronto Life section of Yonge-Dundas Square nears completion, its newly arrived retailers – plus others – are increasingly rendezvousing there with consumers.
CTV adds radio simulcast to JUNOs mix
Backed by broadcast sponsors Pontiac, Doritos, TD Canada Trust and Rogers, next month’s music awards will hit the air with and without moving pictures.
Galipeau joins Astral
The new media and Alliance Atlantis vet will develop digital strategies in radio, TV and outdoor ads.
Fish, bears fond of biodegradable Lavo
The gratitude of our finny and furry friends is the theme of a new OOH campaign from Allard Johnson for an environmentally friendly cleaner.
Global moves House, other time slots
The net’s spring sked is taking shape with House and Bones moving to new nights on the prime-time grid. And Showcase is reprising four biggies.
Notes from the mediascape: Dance with Thriller‘s dead
The 25th anniversary of Michael Jackson’s Thriller has spawned a UGC-friendly microsite that lets users put themselves in the original music video.
Staplesville.ca comes to rescue of job hunters
In the new virtual community, hopefuls can choose an avatar, relax at the Perks Café and then check out opps at Staples Business Depot and other retailers.
MoboVivo offers new twist on takeout
The Calgary company, together with Joe Media, is bringing episodes of Fixing Dinner to iPods and iPhones.
