W net January sked jam-packed
There’s a sneak peek at CosmoTV, the new Queer Eye for the Straight Girl and tons of weight-related fare on the female-focused specialty net.
Global unveils mid-season shows
Heading into the New Year after a successful fall season, Global’s got some new shows on the sked, some waiting for time slots, and a lot of returning names.
Sky-high ad venue on offer
Toronto’s Sherway Gardens shopping centre is boasting something brand new – and offering advertisers opportunities to leverage its rooftop canopy.
Cineplex aiming to ‘revolutionize’ entertainment landscape
Beginning with its SilverCity theatre in Oakville, the chain is adding bowling, billiards, babysitting and ‘VIP experiences.’
Jambo Mobile ties up with two partners
Interactive television programming and online dating. Will Jambo Mobile’s deals with Lavalife and GameTV ‘vault’ them to the top?
GroupM forecasts 2008 adspend levels
Internet spending is expected to exceed 10% of global ad investment for the first time next year, while US and worldwide ad spending are also projected to grow.
Future Shop snags top radio advertiser status: Media Monitors – Nov. 25-Dec. 2, 2007
Boosted by holiday sales and its move into a new flagship store in Toronto, Future Shop climbed 18 spots to hit #1.
Cundari wins Rona account
But media planning and buying for the largest Canadian hardware, home reno and gardening products chain will remain at Carat.
Fido bows billboards that talk to each other
Not to mention engaging in virtual snowball fights. What better way to promote wireless video could there possibly be?
Microsoft to go ‘Live’ in Canada
When download rental service Xbox Live arrives in Canada next week, major movie distributors will supply flicks, and marketers will be offered ad opps.
Coke migrates virtual studio to There.com
An interactive virtual world inside MyCoke.com is now being integrated into There.com – a move Coca-Cola expects will boost the social networking potential for its audience of avatars.
And now. . . MooTube?
The uptake was udderly terrific when dairy farmers took their annual mooing milk cartons promo into cyber space.
CTV puts Duel in pre-Christmas prime time
The new game-show-like event will be a six-day countdown to choose a winner who gets $1.5 million.
APTN offers powerful December fare
Highlights include celebrations of Aboriginal talent and a Boxing Day package of boxing-themed programs.
NationalPost.com ‘re-boots’ with new opps
Only weeks after redesigning its print product, the National Post has injected a new look and lotsa new features into its online presence.
