ICA elects new board of directors
Cossette’s Brett Marchand will remain as chair for a second year.
Year-end thoughts from Tony Chapman
The CEO of Capital C sees ‘the continued globalization of strategy and creativity’ as one of the negative elements that affected our industry in 2007.
Burger King, Much bow Watch ‘n’ Win contest
Fifteen quick-texting viewers of MuchMusic’s Holiday Wrap 2007 will be $1,000 richer.
APTN gets green light for high-def
The Aboriginal-aimed channel hopes its HD spin-off, due to launch in March, will spur more high-end programming in other languages.
Looking back at ’07, ahead to ’08
Today’s year-end pundit is renowned NYC-based author and futurist Marian Salzman, who’s credited with popularizing such terms as ‘metrosexual,’ ‘singleton’ and ‘wiggers.’
TSN drops the puck on World Juniors marketing
One of the sports net’s most-watched telecasts is getting a massive marketing push that shoots to score with OOH, radio, print and on-air promos.
Cossette Vancouver appoints digital marketing leader
Omar Al-Hajjar will manage and develop search marketing campaigns for national and BC-based clients while ‘evangelizing’ search marketing throughout the Cossette group of companies.
Citytv slots Murdoch Mysteries
The next batch of crime stories will run Sundays, Mondays or Tuesdays – depending on local stations.
HGTV bows winter line-up
The sked includes a Colin & Justin’s Home Heist marathon, a weekly programming block about ‘flipping’ homes, three new series and a two-hour ‘fine living’ special.
OLN to air frontline soldiers’ messages on Christmas Day
Holiday wishes from Afghanistan will air during episodes of Truth, Duty, Valour, after which a best-OLN-eps marathon will round out the year.
CTV dances back to top spot(s)
BBM/Nielsen Top 30 – Nov. 26-Dec. 2
Dancing with the Stars is back at the top of the chart – not once, but twice.
The good, bad, ugly and looming
MiC asked industry pundits to reflect and opine about what happened in 2007 and prognosticate about what 2008 may bring. Stepping up to the plate today is Chris Staples, founder and co-CD of Vancouver’s Rethink.
ING Direct catches US attention with mega OOH
The virtual bank transformed a Manhattan building into a stack of cash and a city block in Philly into a life-sized board game.
Notes from the Media Landscape: Can avatars act for film?
The 48 Hour Film Project is getting ready to launch its first timed film competition in-world with Second Life.
2008 NABS calendar devoted to album covers
Once again, top creatives went all out for the fundraiser, with colourful results.
