Halifax AOR shocks client with Heroic Landlord campaign
At first, it was because the concept was so. . . out there. But boardroom frowns turned upside down when boffo ROI – and online glee – were sparked on a shoestring budget.
Best Buy signs digital sign deal
In-store targeted messaging – coming to a Best Buy near you.
Better late than never: Google goes mobile in Canada
Google has officially gone mobile – more than two months later in Canada than in other countries.
Naughty or nice, Virgin Mobile doesn’t care
The mobile operator’s new holiday campaign engages consumers with angels, devils and maybe even an appearance from ‘Jesus’ himself.
Rogers bows shuttle service for holiday shoppers
Not only will frazzled folks at Ontario malls be driven to their cars in seasonally decorated golf carts, but they’ll get to try out new cellphones along the way.
Private Practice a winner: CTV
The doctors at the Oceanside Wellness Center have, according to BBM Nielsen and CTV, beaten the high-flying performance put on last year by a certain cheerleader and comic book geek.
CTV taps SVP sales for Olympic Consortium
David Strickland’s no stranger to strategy when it comes to Olympic games.
CTV set to roll out mid-season slate, despite strike
As the Hollywood writers’ strike continues, CTV is urging media planners and buyers to consider its new and returning mid-season fare amid uncertainty about the near future of prime time. The net is also set to reveal a previously unannounced juicy title to its mid-season slate.
Analysis: Some surprises in BBM’s latest radio survey
With the winter winds sweeping in, it’s time to warm things up with some radio ratings hot off the press.
Did Facebook spoil your gift-giving spirit?
The social networking site is back-pedaling after angry complaints from users about their purchases being revealed. How do Canadian Facebook users feel about Facebook ads in general?
Kraft drops the puck for another Hockeyville
The marketer’s signature hockey event’s got more money and more broadcast events this time around.
Strombo virtually bumped to 70 minutes
Labatt is sponsoring After the Hour – a new 10-minute online after show.
Calling all pundits
Some of the best brains in the mediaverse are among MiC‘s readers. That’s why we’re inviting them – make that you – to sound off in our annual look back/look ahead series.
2008 global ad market bullish: ZO
And, predicts ZenithOptimedia, the Internet will overtake magazines to become the world’s third-largest advertising medium in 2010.
Corus puts traffic radio on digital boards
AM730’s commuter-targeted traffic updates will soon be readable on the road in Vancouver.
