CC demands return to ‘unabashed masculinity’ using staffers family pics to trigger genuine nostalgia
For the whisky brand’s first integrated campaign in about 20 years, BBDO came up with a tongue-in-cheek backlash against metrosexualism and its signature tipples. Apparently it’s time for manly men to step up to the bar and get their whisky on.
Facebook offering $5 a pop for displays on personal pages
Monetization of social networking sites marches on. Now Facebook is partnering with a T-shirt seller to earn commissions on sales of the goofy duds.
Canon hypes digicams with actual wedding footage
What better way to showcase product reliability when it really counts than to shoot real-life nuptials and morph the results into an ad campaign?
Media investment soaring in India: GroupM.
Prompted by increased spending power among Indian consumers, current media spend is comparable to Canada, Japan and the largest European countries.
Rogers boosts spot radio volume: Media Monitors – Oct. 29-Nov. 4, 2007
Radio ad spend for Rogers Communications and Rogers Wireless increased a modest amount this week, but the company’s biggest bucks were bet on Rogers Bundle.
BT to play world’s largest Twister game
Marketers will get in on the action when 4,000 folks twist their limbs for TV cameras at the Rogers Centre tomorrow.
New Astral Media campaign touts its value to marketers
Breaking today, the initiative spotlights the enhanced capabilities and reach that resulted from acquiring Standard Radio.
Facebook launches detailed ad opps
Brand pages, social ads, insightful metrics. Blockbuster, Sprite and Travelocity are among the brands using some of the new tricks launched by Facebook. Here’s what Mark Zuckerberg told advertisers and marketers in New York yesterday.
Writers’ strike effects a mixed bag in Canada
CBC’s schedule is unscathed. Elsewhere, stockpiled series are expected to last until the end of the year, after which reality and game shows will take over.
YouTube.ca arrives along with ING Direct contest
The virtual bank was first out of the gate yesterday, when a Canadianized version of the social networking site debuted.
ConAgra gets saucy in new promo
‘What’s Your Saucy Dish’ is inviting consumers to show off their culinary talent for a chance to win a cooking-themed getaway.
Hyper-targeting to hit Canada in January
MySpace will help advertisers pinpoint the consumers they want to reach using data collected from personal profiles and online behaviour.
Tanner to lead CanWest’s new media group
The Alliance Atlantis interactive VP is set to head up a new digital team hand-picked from CanWest Broadcasting, the now defunct CanWest Interactive and Tanner’s former employer.
New icon, slogan, website for Interac
A small truck stars in TV and print ads for the debit card company’s biggest branding initiative yet.
Broadcasters increasing spend on Canadian fare
Almost $1.5 billion was spent on homegrown programming in 2005/06 by private broadcasters who ‘recognize that audiences want to see Canadian stories on television.’
