Molson sponsoring responsible drinking campaign on campus
It’s the second time around for the brewco, but the first for a highly interactive component.
VFS scores partnership with Joost
The Vancouver Film School’s marketing strategy – using online video ‘viral engines’ to promote both students and the school – is paying off.
Strombo to host Geminis
The television awards show is back on CBC this year, after two years on Global.
Canoe picks up PetitMonde.com
Quebecor Media is beefing up its portal power with French-speaking families.
Big cheese campaign debuts in Quebec
Cossette’s droll strategy for provincial milk producers connects the dots between Quebec’s cheeses and its citizens.
And now. . . grocery rage?
DDB got goofy in TV spots for a BC-based grocery chain – while seriously revamping its signage and flyer strategies.
Big Brother steps aside for Emmys
BBM/Nielsen Top 30 – Sept. 10-16, 2007
Global’s Big Brother couldn’t keep its Sunday-night winning streak against CTV’s Emmy Awards coverage.
G&M hits the high seas
The national newspaper is pushing forward with its roll-out of interactive contests – this time with a Caribbean twist.
Neo Advertising adds 300 digital screens
And in November, there will be an additional 500 in its food court network.
Wrigley promos whitening gum in tanning salons
Toasty pelts and gleaming choppers just sort of go together, no?
Canoe launches video voting for Ontario election
It’s not quite as direct as YouTube’s presidential election debates down south, but Quebecor is injecting UGC into its provincial election coverage.
Testing now underway for Canadian Tire’s ‘revolutionary’ new banking product
Folks in Calgary and two Ontario cities are now seeing a powerful pitch for an account that significantly cuts interest fees.
Scotiabank goes pre-game in Hockey Night in Canada
The bank’s new pre-game show is set to launch a nationwide outreach to kids.
Photography: Nielsen Media Research Spend Trend
Magazines are getting the picture.
Bell bows two boffo promos
One is a year-long download deal to raise Olympic funds. The other is a contest whose winner will be flown to Russia for the launch of the telco’s new satellite.
