Top radio spenders were TV networks: Media Monitors – September 17-23, 2007
Logically enough, given that their new fall TV skeds are rolling out, the top advertisers on radio this week were Citytv, at #1, and Global TV, at #2.
HMV pres sticks neck out for the Boss
Bruce Springsteen’s new album comes with not just a free ringtone and video, but a personalized money-back guarantee from the music retailer’s president.
New-look National Post bows today
With ‘Turning Heads. Opening Minds’ as its motto, the paper has revamped its design and renewed its pledge to be exceptionally advertiser-friendly.
Celeb mag adds more marketing opps
Inside Entertainment has put a few more marketer-friendly features online.
CNA launches newspapers-are-great campaign
Newspapers are good enough, smart enough and, doggone it, people read them. And now the CNA says it’s time to ‘blow our own horn.’
Online pub launches bilingual social network
An online mag in Montreal is betting the future of its readership is in customization and social networking.
Enhanced suite of media measurement services launches
More than 15,000 publishers, with several million web media assets, have joined the free program to date.
CBC, Mirvish to make Music
A reality show slated to air next spring will determine who stars in a new stage production of The Sound of Music.
CanadianLiving.com relaunches with MyCL
Wanna share some recipes? Or tune in for a quick video lesson on baking a chocolate cake?
Shoe-shiners and semi-nude mannequins visiting Canadian cities
The experiential campaign is spotlighting Rockport’s new ‘adidas-powered’ shoes.
Toronto Star shakes up advertising options
Advertisers will soon have modules and sections to choose from when buying space in the pages of the Toronto Star.
Corus cuts 53 jobs, beefs up sales
The move announced yesterday is part of an overhaul to strengthen the brand.
Tourism Toronto campaign targeting UK and Mexico
Well-heeled international shoppers are being invited to spend their holidays here.
Sobey’s intros nutritious Disney products for small fry
Co-branded as ‘Compliments Junior Disney,’ the line includes nearly 100 new food options.
A world without milk?
In an evocative campaign created by Taxi Montreal, Canada’s dairy farmers are getting tough about not being taken for granted.
